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Darden University of Virginia (USA)
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The Apple iPhone - Teaching Note
Farris, Paul W.; Spekman, Robert E.; Mitchell, JamesTeaching Note DARDEN-M-0765TN-EMarketingTeaching note for product M-0765Starting at €0.00
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Education Disruptions: Chegg and Artificial Intelligence
Murray, Meghan; Garcia, IsaiasCase DARDEN-BC-0299Knowledge and CommunicationIn 2023, Dan Rosensweig had been president and CEO of Chegg, Inc. (NYSE: CHGG), for over a decade, and had successfully led the company from near bankruptcy to a multi-billion-dollar valuation. But Chegg, an American education technology (EdTech) company based in California, had several current challenges to address. First, the stock price had dropped significantly, erasing 90% of its market capitalization gains. Second, the rise of artificial in...Starting at €8.20
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Education Disruptions: Chegg and Artificial Intelligence
Murray, Meghan; Garcia, IsaiasCase DARDEN-BC-0299-EKnowledge and CommunicationIn 2023, Dan Rosensweig had been president and CEO of Chegg, Inc. (NYSE: CHGG), for over a decade, and had successfully led the company from near bankruptcy to a multi-billion-dollar valuation. But Chegg, an American education technology (EdTech) company based in California, had several current challenges to address. First, the stock price had dropped significantly, erasing 90% of its market capitalization gains. Second, the rise of artificial in...Starting at €8.20
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The Apple iPhone (Abridged)
Farris, Paul W.; Spekman, Robert E.; Mitchell, JamesCase DARDEN-M-0851-EMarketingThis case describes the introduction of the Apple iPhone, including subsequent price reductions and market share goals. The case includes publicly available data on iPhone production costs, channel margins, and marketing costs. It concludes with the July 2008 introduction of the second-generation 3G iPhone.Starting at €8.20
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The Apple iPhone
Farris, Paul W.; Spekman, Robert E.; Mitchell, JamesCase DARDEN-M-0765-EMarketingThis case describes the introduction of the Apple iPhone, including subsequent price reductions and market share goals. The case includes publicly available data on iPhone production costs, channel margins, and marketing costs. It concludes with the July 2008 introduction of the second generation 3G iPhone.Starting at €8.20