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Darden University of Virginia (USA)
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vineyard vines and The Brotherhood of the Traveling Pants
Murray, Meghan; Loftus, Matthew; Dunklin, I.S.Case DARDEN-M-0909-EMarketingThis case, “vineyard vines and The Brotherhood of the Traveling Pants,” introduces students to a unique partnership in the social media advertising world. Preppy clothing powerhouse vineyard vines had a history of interacting with its customers by featuring user-generated content in its catalogs and on its website and decided to continue this tradition on social media by partnering with a group of fans called The Brotherhood of the Traveling Pant...Starting at €8.20
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The Wm. Wrigley Jr. Company: Capital Structure, Valuation, and Cost of Capital (Spanish version)
Bruner, Robert F.; Carr, SeanCase DARDEN-F-1840FinanceEsta es una traducción al español de la versión del 15 de noviembre de 2005 del caso UVA-F-1482. En junio de 2002, el director de un fondo de cobertura "el inversionista activo" está considerando las posibles ganancias de aumentar la capitalización de la deuda de The Wm. Wrigley Jr. Company. Wrigley ha sido financiado de manera conservadora y, a la fecha del caso, no tiene deudas. Las tareas para el estudiante son: • Estimar el cambio potencial e...Starting at €8.20
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FedEx Corp. versus United Parcel Service of America, Inc.: Who Will Deliver Returns from China?
Bruner, Robert F.; Lipson, Marc L.; Carr, SeanCase DARDEN-F-1601-EFinanceIn early 2006, the anticipated expansion of package delivery services in China provided a great opportunity for the two package delivery giants FedEx and UPS. It was unclear which of these firms would make the most of this opportunity. An analysis of financial performance suggests that UPS is the better performer. On the other hand, the FedEx stock price performance has been far stronger. This apparent conflict highlights the fact that stock pric...Starting at €8.20
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Social Media Marketing
Murray, Meghan; Dunklin, I.S.; Loftus, MatthewTechnical Note DARDEN-M-0908-EMarketingThis technical note describes the history and benefits of social media marketing and discusses the ways in which it differs from traditional marketing. Seven major social media platforms-Facebook, Instagram, Twitter, YouTube, Pinterest, Snapchat, and WhatsApp-are covered in detail, and the authors outline the different techniques that companies can use with each one to uniquely engage with their customers. This technical note is used in a Darden ...Starting at €8.20
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vineyard vines and The Brotherhood of the Traveling Pants - Teaching Note
Murray, Meghan; Loftus, Matthew; Dunklin, I.S.Teaching Note DARDEN-M-0909TN-EMarketingTeaching note for product M-0909Starting at €0.00
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Le Frigorifique: Charles Tellier and the Creation of the Cold Chain (A)
Bruner, Robert F.; Costa, Sarah; Carr, SeanCase DARDEN-ENT-0232EntrepreneurshipThis case set describes the gale of creative destruction that came with the rise of refrigeration and the creation of a globalized food supply chain, examined through the life of Charles Tellier, a French entrepreneur and inventor of the refrigerated shipStarting at €8.20
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Le Frigorifique: Charles Tellier and the Creation of the Cold Chain (B)
Bruner, Robert F.; Costa, Sarah; Carr, SeanCase DARDEN-ENT-0233EntrepreneurshipThis case set describes the gale of creative destruction that came with the rise of refrigeration and the creation of a globalized food supply chain, examined through the life of Charles Tellier, a French entrepreneur and inventor of the refrigerated shipStarting at €5.74
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Penicillin: The Miracle Drug
Bruner, Robert F.; Carr, Sean; Bojanski, Michael; Hogan, Sean; Shepherdson, WillCase DARDEN-ENT-0234-EEntrepreneurshipThis case is a study of the initial discovery of penicillin and how it came to be a mass-market product. The discovery of penicillin is fascinating first and foremost because of its direct, life-saving benefits and because of the context of World War II that surrounded its rise. Throughout the case, an argument is made for the importance of this invention not only for the society of the 1940s, but for our society today. Students are introduced to...Starting at €8.20
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Leading Organic Growth: Module Caselets
Liedtka, Jeanne M.; King, Andrew; Carr, SeanCase DARDEN-BP-0541-ECorporate GovernanceThis is a series of 12 short caselets profiling individual growth leaders that - used in conjunction with “Business Model Innovation: A Process Model” (UVA-BP-0538) - will help students evaluate business situations for innovation opportunities. The course module focuses on enhancing the ability of students to identify and implement organic growth initiatives in mature organizations. An instructor teaching note accompanies the caselets series that...Starting at €8.20
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The Panic of 1907
Bruner, Robert F.; Debaere, Peter; Carr, SeanCase DARDEN-G-0619-EKnowledge and CommunicationThe case discusses and analyzes the runup to the financial panic of 1907 and its aftermath. Market conditions and institutional responses are highlighted. We sketch the broader economic context and the monetary situation in particular. The case draws on the Bruner and Carr (2007) book, "The Panic of 1907: Lessons Learned from the Market’s Perfect Storm" and on the Friedman and Schwartz (1963) book, "A Monetary History of the United States, 1867-1...Starting at €8.20