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Darden University of Virginia (USA)
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vineyard vines and The Brotherhood of the Traveling Pants
Murray, Meghan; Loftus, Matthew; Dunklin, I.S.Case DARDEN-M-0909-EMarketingThis case, “vineyard vines and The Brotherhood of the Traveling Pants,” introduces students to a unique partnership in the social media advertising world. Preppy clothing powerhouse vineyard vines had a history of interacting with its customers by featuring user-generated content in its catalogs and on its website and decided to continue this tradition on social media by partnering with a group of fans called The Brotherhood of the Traveling Pant...Starting at €8.20
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Chick-fil-A: Bird of a Different Feather
Simko, Paul J.; Farris, Paul W.; Weiler, Virginia; Gerardo, Peter;Case DARDEN-G-0632-EStrategyIn 2011, sales at Chick-fil-A (CFA) surpassed $4 billion; however due to ownership’s aversion to debt, the pace of expansion was significantly slower than the fast-food-segment average. And the biggest differences between CFA and other fast-food chains were its private, family-controlled ownership structure and its management philosophy. This case explores the relationship between an enterprise’s philosophy and its long-term viability. This case ...Starting at €8.20
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Background Note on the Philippines and Financial Inclusion
Warnock, Veronica Cacdac; Warnock, Francis E.;Technical Note DARDEN-GEM-0149-EEconomicsThis note provides context regarding financial inclusion in the Philippines. It discusses the nature of poverty in the country; provides details on the financial system, especially the financial organizations that serve the poor; and presents some initiatives to broaden access to finance.Starting at €8.20
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Boris's Brexit Dilemma (C)
Zorc, Sasa; Gregorio, Alexander;Case DARDEN-QA-0958-EDecision AnalysisIn 2019, several years after a referendum in which British voters chose “Brexit,” meaning the United Kingdom’s exit from the European Union (EU), the transitional agreement between the United Kingdom and the EU is due to expire. Prime Minister Boris Johnson must prepare for two facets of Brexit, each of which involves a decision: (1) whether to invest in mitigation funding in case of a hard Brexit (meaning one without a trade deal in place); and ...Starting at €5.74
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Philips: Developing a Marketing Strategy for LED Bulbs - Teaching note
Wilcox, Ronald T.; Yemen, Gerry;Teaching Note DARDEN-M-1033TN-EMarketingTeaching note for product M-1033Starting at €0.00
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Supplier Diversity in the City of Portland
Roy, Dwaipayan; Amodwala, Juhi;Case DARDEN-OM-1793-EService and Operations ManagementPriya Shah, a new consultant, had just begun a project with Biko Taylor, Chief Procurement Officer for the City of Portland, Oregon. A few weeks before, on April 20, 2022, the Portland City Council had passed ordinance 276, authorizing Taylor to pilot inclusive contracting policies designed to attract small diverse businesses (SDBs). Taylor hoped this pilot would help foster wealth creation for marginalized demographic groups by providing more ec...Starting at €8.20
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Social Media Marketing
Murray, Meghan; Dunklin, I.S.; Loftus, MatthewTechnical Note DARDEN-M-0908-EMarketingThis technical note describes the history and benefits of social media marketing and discusses the ways in which it differs from traditional marketing. Seven major social media platforms-Facebook, Instagram, Twitter, YouTube, Pinterest, Snapchat, and WhatsApp-are covered in detail, and the authors outline the different techniques that companies can use with each one to uniquely engage with their customers. This technical note is used in a Darden ...Starting at €8.20
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vineyard vines and The Brotherhood of the Traveling Pants - Teaching Note
Murray, Meghan; Loftus, Matthew; Dunklin, I.S.Teaching Note DARDEN-M-0909TN-EMarketingTeaching note for product M-0909Starting at €0.00
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Boris's Brexit Dilemma (B)
Zorc, Sasa; Gregorio, Alexander;Case DARDEN-QA-0957-EDecision AnalysisIn 2019, several years after a referendum in which British voters chose “Brexit,” meaning the United Kingdom’s exit from the European Union (EU), the transitional agreement between the United Kingdom and the EU is due to expire. Prime Minister Boris Johnson must prepare for two facets of Brexit, each of which involves a decision: (1) whether to invest in mitigation funding in case of a hard Brexit (meaning one without a trade deal in place); and ...Starting at €5.74
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Arjun Sachdev and the Collingwood’s Deal
Davidson, Martin N.; Schur-Narula, Niki;Case DARDEN-OB-1428-ELeadership and People ManagementArjun Sachdev is in a quandary. He is eager to land a $4 million account with Collingwood's Supermarkets, a large Australian supermarket chain, but Neil Fletcher, Collingwood's buyer, has casually made a number of racist comments in talking with Sachdev. This is a high-stakes sale; landing the account would certainly validate Sachdev's recent promotion to director of business development at his company, Strasbourg Organics. Losing it could jeopar...Starting at €8.20