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Darden University of Virginia (USA)
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vineyard vines and The Brotherhood of the Traveling Pants
Murray, Meghan; Loftus, Matthew; Dunklin, I.S.Case DARDEN-M-0909-EMarketingThis case, “vineyard vines and The Brotherhood of the Traveling Pants,” introduces students to a unique partnership in the social media advertising world. Preppy clothing powerhouse vineyard vines had a history of interacting with its customers by featuring user-generated content in its catalogs and on its website and decided to continue this tradition on social media by partnering with a group of fans called The Brotherhood of the Traveling Pant...Starting at €8.20
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Arcadia Medical Center: Emergency Department Crowding (A) and (B) - Teaching Note
Chao; Raul O.; Goldberg; RebeccaTeaching Note DARDEN-OM-1468TN-EService and Operations ManagementTeaching note for product OM-1468Starting at €0.00
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Social Media Marketing
Murray, Meghan; Dunklin, I.S.; Loftus, MatthewTechnical Note DARDEN-M-0908-EMarketingThis technical note describes the history and benefits of social media marketing and discusses the ways in which it differs from traditional marketing. Seven major social media platforms-Facebook, Instagram, Twitter, YouTube, Pinterest, Snapchat, and WhatsApp-are covered in detail, and the authors outline the different techniques that companies can use with each one to uniquely engage with their customers. This technical note is used in a Darden ...Starting at €8.20
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vineyard vines and The Brotherhood of the Traveling Pants - Teaching Note
Murray, Meghan; Loftus, Matthew; Dunklin, I.S.Teaching Note DARDEN-M-0909TN-EMarketingTeaching note for product M-0909Starting at €0.00
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Husk Power Systems: Scaling Up a Start-Up - Teaching Note
Chao; Raul O.; Goldberg; RebeccaTeaching Note DARDEN-OM-1415TN-EService and Operations ManagementTeaching note for product OM-1415Starting at €0.00
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Husk Power Systems: Scaling Up a Start-Up
Chao; Raul O.; Sinha; Manoj; Goldberg; RebeccaCase DARDEN-OM-1415-EService and Operations ManagementHusk Power Systems (HPS) provides technologies that generate and distribute electrical power to rural villages in India. Since 2007; HPS has installed 60 mini power plants that power 25;000 households in more than 250 villages; impacting the lives of approximately 150;000 people in rural India. This case details the operational and strategic challenges associated with scaling up HPS; and provides details related to technology development; supplie...Starting at €8.20