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IESE (España)
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Presscut (C) (Portuguese Version, Brazil)
Vázquez-Dodero F.; Badia, MarcCase ASN-31-PBDecision Analysis, Entrepreneurship, StrategyOutcome of the series of events related in cases (A) and (B).Starting at €5.74
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Creating Bold Innovation in Mature Markets
Cooper, Robert G.Article ART-2150-EInnovation and ChangeFor many firms operating in mature markets, there are only so many sources of growth open to them, which is why launching unique, superior products with a compelling value proposition is so vital. Yet company surveys show that bold innovation is down, while improvements and modifications to existing products are up. This only serves to maintain existing market share, rather than grow it. To succeed in bigger, bolder innovation, five vectors need ...Starting at €8.20
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Presscut (B)
Vázquez-Dodero F.; Badia, MarcCase ASN-30Decision Analysis, Entrepreneurship, StrategyTras las oportunas conversaciones con accionistas y la dirección ejecutiva, el presidente de la compañía considera las condiciones a poner ante una eventual fusión por absorción con el mayor competidor.Starting at €5.74
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Presscut (C)
Vázquez-Dodero F.; Badia, MarcCase ASN-31Decision Analysis, Entrepreneurship, StrategyResultado del proceso relatado en los casos (A) y (B).Starting at €5.74
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Cómo innovar en mercados maduros
Cooper, Robert G.Article ART-2150Innovation and ChangeLas fuentes de crecimiento a las que pueden acceder las empresas que operan en mercados maduros son limitadas, de ahí que sea tan importante lanzar nuevos productos dotados de una propuesta de valor única y diferenciada. Sin embargo, los estudios indican que priman las mejoras y modificaciones de productos existentes por encima de la innovación audaz, una estrategia que solo mantiene la cuota de mercado, no la aumenta. Para que prospere una innov...Starting at €8.20
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Presscut (B)
Vázquez-Dodero F.; Badia, MarcCase ASN-30-EDecision Analysis, Entrepreneurship, StrategyAfter discussing the matter with the shareholders and the management, the Chairman of the Board considers the terms and conditions to be set for a possible merger between Presscut and its larger rival.Starting at €5.74
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Presscut (C)
Vázquez-Dodero F.; Badia, MarcCase ASN-31-EDecision Analysis, Entrepreneurship, StrategyOutcome of the series of events related in cases (A) and (B).Starting at €5.74
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Presscut (B) (Portuguese Version, Brazil)
Vázquez-Dodero F.; Badia, MarcCase ASN-30-PBDecision Analysis, Entrepreneurship, StrategyAfter discussing the matter with the shareholders and the management, the Chairman of the Board considers the terms and conditions to be set for a possible merger between Presscut and its larger rival.Starting at €5.74
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Innovation in Motion: Staying on Top
Rao, Jay; García Pont, Carlos; Rocha e Oliveira, Paulo; Cooper, Robert G.; Vilà Vilar, JoaquimDossier DOS-14-EInnovation and Change, Knowledge and Communication, Marketing, StrategyBusiness innovation is a delicate balancing act. This dossier will help you stay on the ball.Starting at €15.00
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Icaria Serigrafía (B)
Vázquez-Dodero F.; Chinchilla, NuriaCase FH-623Leadership and People ManagementEl caso relata la trayectoria de Icaria Serigrafía durante los ultimos cinco años, sus nuevas inversiones, su diversificación, la adecuación del personal y las nuevas inquietudes y proyectos con los que su gerente se enfrenta en este momento.Starting at €5.74