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Ivey Business School (Canada)
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Blockchain: A New Solution for Supply Chain Integrity
Xin (Shane) Wang; Xin Xu; Min PanCase IVEY-9B16D026-EService and Operations ManagementIn 2016, blockchain, the technological innovation behind the cryptocurrency bitcoin, was gaining traction as companies began to integrate blockchain-based technology into their existing business models. While blockchain technology was still in its infancy, it could potentially transform the US$40 trillion global supply-chain industry. Ultimately, the emergence of blockchain would challenge market positioning in established businesses. Some advant...Starting at €8.20
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Mi Tiendecita de Moda: Selling Fashion Through Facebook in Peru
Matthias A. Tietz; Susan Calderón UrbinaCase IVEY-9B15M065-EEntrepreneurship, StrategyA young Peruvian MBA graduate, who previously had worked in international marketing firms, founded an online fashion store and has been selling North American fashion products through Facebook, personal sales events and pop-up stores. The business has been growing profitably with an increasing customer base, overcoming initial supply side issues. Three years after the launch, however, the personal approach to satisfy each customer, a stronghold o...Starting at €8.20
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Conflict Over Leadership and Succession in a Successful Family Business: The Lakkard Leather Company
Simon Parker; Matthias A. TietzCase IVEY-9B11M043-EEntrepreneurship, StrategyThe founder of the Lakkard Leather Company was proud of his business, and attributed much of its success to his own leadership style, which did not allow for anyone else’s participation in important decisions. When he was badly injured in a car accident, his son stepped in and kept the business going. Without any intention to take over, the son altered the leadership and operations of the company in the space of a few months, so that by the time ...Starting at €8.20
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SF Express: Data Wars
Xin (Shane) Wang; Jiaxin (Crystal) Wang; Willow YangCase IVEY-9B18E012-EInformation Technologies, StrategySF Express Group Co. Ltd. (SF Express) was a leading express delivery and logistics solutions provider in China. In May 2017, SF Express became involved in a dispute with the logistics-tracking platform Cainiao Network Technology (Cainiao), which was controlled by Alibaba Group Holding Limited. SF Express and Cainiao were the two largest players in China’s express delivery market. The dispute, which involved an SF Express–affiliated smart package...Starting at €8.20
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Naked Retreats: Evolution of a Brand
Huimin Tan; Xin (Shane) Wang; Fang Wan; Daiwei WuCase IVEY-9B18A059-EEntrepreneurship, Marketing, StrategyNaked Retreats, a hotel management company that adhered to a localized brand positioning strategy, made its debut in the Chinese hotel market in 2007. To allow customers to experience the restorative effects of closeness to nature, it launched Naked Stables, the first resort in China to have obtained a Leadership in Environmental Energy Design (LEED) Platinum certification. The founder of Naked Retreats, Grant Horsfield, was a South African who f...Starting at €8.20
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Naked Retreats: Evolution of a Brand - Teaching Note
Huimin Tan; Xin (Shane) Wang; Fang Wan; Daiwei WuTeaching Note IVEY-8B18A059-EMarketingTeaching note for product 9B18A059.Starting at €0.00
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Analyzing the Success of “Retailers”
Neil Bendle; Xin (Shane) WangExercise IVEY-9B15A045-EMarketingKelsey, a newly minted MBA hired by a firm that provides analysis of companies, has been given a task to present an assessment of six very different firms described by her manager as “retailers.” She has been given the performance details of these companies and is expected to quickly analyze the metrics related to the firms’ performance, such as return on assets, inventory turns and staff productivity. Her manager also wants her to assess and com...Starting at €8.20
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Fitbit: The Business about Wrist - Teaching Note
Xiaoke Xu; Xin (Shane) WangTeaching Note IVEY-8B16A012-EMarketingTeaching Note for product 9B16A012.Starting at €0.00
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Koho Financial Inc.: Facing a New Banking Era
Lei Chen; Xin (Shane) Wang; Emily Yau; Jun Hyun (Joseph) RyooCase IVEY-9B21N002-EFinanceToronto-based financial technology (fintech) start-up Koho Financial Inc. (Koho) offered millennial consumers a new way to manage their money with no fees. Koho challenged traditional banking institutions by providing typical banking services digitally. In November 2019, the company had recently secured its series B funding round, bringing the total amount raised to US$57.5 million. Now, with expectations from its investors and growing competitio...Starting at €8.20
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Fitbit: The Business about Wrist
Xiaoke Xu; Xin (Shane) WangCase IVEY-9B16A012-EMarketingOn August 3, 2015, Fitbit, Inc.’s (Fitbit) stock price hit an all-time high of $50.99. A few months earlier, when Fitbit went public on June 18, it had opened on its first day of trading at a price of $30.40 — 52 per cent higher than its initial public offering price. As what appeared to be the most successful initial public offering of the year, Fitbit attracted significant attention and inevitably drew controversy as well. Some investors saw gr...Starting at €8.20