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Ivey Business School (Canada)
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When Trump Wins in Democratic Iowa Caucus: IT Project Risk Assessment - Teaching Note
Yasser Rahrovani; Cem TorunTeaching Note IVEY-8B21E005-EInformation Technologies, StrategyTeaching note for product 9B21E005.Starting at €0.00
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Dominique Ansel Bakery: Scaling the Taste of Innovation
Yasser Rahrovani; Joy LingCase IVEY-9B20M132-EEntrepreneurship, StrategyBy May 2014, the bakery of French pastry chef Dominique Ansel had successfully been in operation for two and a half years. During this time, the bakery had gained numerous accolades for its most viral invention-the Cronut, a hybrid between a donut and a croissant. Moving forward, there were opportunities for Ansel’s company to expand beyond its current size and location in New York City. Ansel’s first option was to raise prices. Because the Cronu...Starting at €8.20
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When Trump Wins in Democratic Iowa Caucus: IT Project Risk Assessment
Yasser Rahrovani; Cem TorunCase IVEY-9B21E005-EInformation Technologies, StrategyFollowing problems during the 2016 Iowa caucus, the Democratic National Committee mandated the Iowa Democratic Party (IDP) to publish raw vote totals for the upcoming 2020 Iowa caucus. This mandate coincided with the IDP’s shift for the 2020 caucus from a partnership with Microsoft, Inc. to one with a political consultancy, Shadow Inc., for developing a vote-recording application (app) - a partnership choice believed by many to have been politica...Starting at €8.20
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Avatar: Product Development in Creative Industries - Teaching Note
Yasser Rahrovani; Ekaterina KiryushinaTeaching Note IVEY-8B19M130-EStrategyTeaching Note for product 9B19M130.Starting at €0.00
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Future Group — Branding Private Labels
Niraj Dawar; Ramasastry ChandrasekharCase IVEY-9B11A004-EMarketing, StrategyIndia’s largest domestic retail group, the Future Group, is pursuing a novel private-label strategy. In a country dominated by small-scale retailers, it is using its scale to launch private-label brands in several product categories. It is planning to delink these new offerings from the store brand and make them available through other retailers. Future Group hopes to derive most of its growth over the next few years from this initiative.The case...Starting at €8.20
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Rebranding DSM: Creating Sustainable Shared Value
Steve Muylle; Niraj DawarCase IVEY-9B15A039-EMarketing, StrategyDSM, a global life sciences, business-to-business company, is in the midst of a massive multi-year corporate rebranding exercise to incorporate the concept of creating sustainable shared value. With few precedents in this industry, the company must develop its own processes and implementation. Students are challenged to define the next steps in the rebranding, including the promotion of DSM’s sustainability positioning as its key differentiator....Starting at €8.20
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Air Miles Canada: Rebranding the Air Miles Rewards Program
Niraj Dawar; Ramasastry ChandrasekharCase IVEY-9B07A009-EMarketingAir Miles, the largest third party loyalty program in Canada, has more than nine million subscribers. Competition in the loyalty card market is heating up with the entry of Aeroplan and myriad proprietary loyalty programs launched by retailers and other brands, and Air Miles seeks to tighten its relationship with customers. Paradoxically, for a data-driven company focused on influencing consumers individually, Air Miles opts to develop and launch...Starting at €8.20
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Vincor: Project Twist
Niraj Dawar; Kelly Kretz; Eric SingerCase IVEY-9B08A002-EMarketingThe alcohol cooler (refreshment) market in Canada was already crowded, but the marketing manager at Vincor believed there was still room for a new entrant, provided it was sufficiently differentiated. The case provides market research information on which the decision-maker relies to develop a product positioning. Trade-offs need to be made between various positioning options and costs. The case deals with marketing issues from the perspective of...Starting at €8.20
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First Energy
Niraj Dawar; Ramasastry ChandrasekharCase IVEY-9B12A001-EEntrepreneurship, Marketing, StrategyIn September 2011, the CEO of First Energy Private Ltd, a start-up enterprise in the alternative energy industry in India, is at a critical juncture. The company has commercialized the technology of biomass cook stoves and has been providing, since 2007, clean and affordable cooking solutions to customers in rural India. A marginal rise in the price of biomass fuel in early 2011 has, however, led to a steep fall in demand, making the continuance ...Starting at €8.20
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OnlyFans Drifting towards Pornography: The Technological and Ethical Challenges of Open Platforms
Yasser Rahrovani; Masoud Shadnam; Jade TaCase IVEY-W27968-EInformation Technologies, StrategyOnlyFans, a paywalled platform primarily known for hosting adult content, had drifted towards sexually explicit content since COVID-19-related lockdowns began in March 2020. However, given pressure from its investors, in August 2021 OnlyFans announced it would ban sexually explicit content from its site later that year. Following the announcement, the company came under fierce criticism from its adult content creators, who maintained that OnlyFan...Starting at €8.20