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Ivey Business School (Canada)
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General Mills Canada: Building a Culture of Innovation (A)
J. Robert Mitchell; Ken MarkCase IVEY-9B14M015-EEntrepreneurship, StrategyThe president of General Mills Canada wants to build a culture of innovation in his firm. Prior to a senior management meeting in 2010 to review the company’s plans for 2011 and beyond, he met with the vice-president of Human Resources and asked him to provide feedback and suggestions about what the organization could do to change its corporate culture. A conservative organization with a collegial atmosphere where consensus and support were essen...Starting at €8.20
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Challenges and Opportunities at the Protospace Makerspace
Chris Street; J. Robert MitchellCase IVEY-9B17M087-EEntrepreneurship, StrategyIn early 2017, the directors at Protospace, a makerspace in Calgary, Alberta, Canada, faced some challenges. The nine-year-old member-run organization operated as a “do-ocracy,” with a minimum of official oversight. However, the directors and some of the membership wondered whether Protospace could and should scale its growth by recruiting and accepting new members. Would a larger membership help or hinder the membership-driven makerspace? Should...Starting at €8.20
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Play On. Building the Entrepreneurial Opportunity (A)
J. Robert Mitchell; Ken MarkCase IVEY-9B10M074-EEntrepreneurship, StrategyThe founder of Play On!, a national street hockey tournament, is in the process of reviewing his venture and determining what led to its failure in 2006. The case focuses on entrepreneurial decision-making, opportunity identification, and the ability to adapt to the environment given new information. This is a two-part case: the first case focuses on the founder's review of his venture in 2006. The supplemental case,Play On! Weighing the Option t...Starting at €8.20
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AskTheDoctor.com
J. Robert Mitchell; Neha KheraCase IVEY-9B10M111-EEntrepreneurship, StrategyThis case describes AskTheDoctor.com, a web site that allows users to ask medical doctors questions for free, and the challenges facing its founders in 2010. While AskTheDoctor.com has exhibited steady growth since its inception in 2005, the owners are uncertain about the future of the site and where to take it next. One partner is keen on selling the company, while the other wants to develop a partnership with a technology firm. Students can eva...Starting at €8.20
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Uncertainty and Entrepreneurial Action at Readeo.com
J. Robert Mitchell; Madiha KhanCase IVEY-9B12M072-EEntrepreneurship, StrategyIn 2009, an entrepreneur believes in the potential of Readeo, his idea for a website that combines the love of reading with video calling. He sees Readeo as a solution that would allow, for example, his son to interact and spend quality time connecting with his grandparents. The entrepreneur has several important factors to consider as he works to launch his website. The case explores the challenges that he faces in the midst of uncertainty. Whil...Starting at €8.20
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Selling at ServiceBox (A) and (B) - Teaching Note
Chris Street; J. Robert MitchellTeaching Note IVEY-8B16M015-EStrategyTeaching note for products 9B16M015 and 9B16M016.Starting at €0.00
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Jugnoo's Journey: Disrupting Traditional Markets Through Technology - Teaching Note
Khushbu Mahajan; Neera JainTeaching Note IVEY-8B18M157-EStrategyTeaching note for product 9B18M157.Starting at €0.00
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Jugnoo's Journey: Disrupting Traditional Markets Through Technology
Khushbu Mahajan; Neera JainCase IVEY-9B18M157-EEntrepreneurship, StrategyJugnoo started its journey in 2014 as an autorickshaw aggregator providing ride-hailing services in India. Since then, the brand had grown and expanded to include hyperlocal services and business solutions. By May 2018, Jugnoo had five services under its umbrella that were offered primarily through applications and covered both business-to-consumer and business-to-business markets. Jugnoo found itself in a very different market space from where i...Starting at €8.20
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Play On! Weighing the Option to Restart (B)
J. Robert Mitchell; Ken MarkCase IVEY-9B10M075-EEntrepreneurship, StrategyThe founder of Play On!, a national street hockey tournament, is in the process of reviewing his venture and determining what led to its failure in 2006. The case focuses on entrepreneurial decision-making, opportunity identification, and the ability to adapt to the environment given new information. This is a two-part case: the first case, Play On! Building the Entrepreneurial Opportunity, product #9B10M074, focuses on the founder's review of hi...Starting at €5.74
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BlewMinds: Leveraging Influencer Communication Strategies
Puja Agarwal; Neera JainCase IVEY-W25336-EKnowledge and CommunicationIn 2016, BlewMinds Consulting LLP was launched as a storytelling consulting start-up with the vision of touching and transforming five billion lives by 2030. One of the two co-founders was already well-known on the LinkedIn social network platform, with more than 600,000 followers. He was also recognized as one of the 25 Top Voices in India by LinkedIn for 2019. The company transformed 725,000 lives directly and 200 million readers indirectly thr...Starting at €8.20