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Ivey Business School (Canada)
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Suning Logistics: Transformation of Retail Logistics
Haifen Lin; Li LiCase IVEY-9B20M181-EStrategySuning Logistics, a retail logistics enterprise, was located in Nanjing, Jiangsu, China. As a subsidiary of Suning Holding Group (Suning), Suning Logistics represented the core competitiveness of Suning in occupying the leading position in China's retailStarting at €8.20
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Leasun:Digital Transformation of a Traditional Canned Food Company
Haifen Lin; Xiangtong LiuCase IVEY-W25048-ELeadership and People Management, StrategyFounded in 1996, Dalian Leasun Food Co., Ltd. had become one of the largest canned food manufacturers in northeast China by 2020. In 2016, it began a digital transformation, adopting digital technologies such as data mining and cloud computing. The companStarting at €8.20
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GoldenHome: The Dilemma of High-End Strategic Positioning
Haifen Lin; Xiangtong LiuCase IVEY-W33849-EDecision AnalysisSince its establishment in 1999, Xiamen Golden Home Co., Ltd. (GoldenHome) had adopted a high-end strategic positioning for its professionally produced kitchen cabinets. The company had first established a high-end brand image by differentiating its service and providing consumers with the ultimate full-process shopping experience. It had then consolidated a high-end perception of its products in the minds of its target customers by continuously ...Starting at €8.20
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Wooden Bakery: Should It Enter the U.S. Market
Hagop Panossian; Dima JamaliCase IVEY-9B16M128-EEntrepreneurship, StrategyA leading family-owned Lebanese bakery-convenience store chain, Wooden Bakery, was in the process of deciding the company’s next options for growth in Lebanon and in the Gulf Cooperation Council countries. The owner was pondering the use of aggressive growth strategies such as franchising and area-development franchising. Additionally, the founder of the company and its board members were facing the biggest decision in the company’s history as th...Starting at €8.20
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BLC Bank and the Quest for Women's Empowerment in MENA
Farah Matar; Dima JamaliCase IVEY-9B15M106-EEntrepreneurship, StrategyIn 2010, the assistant general manager and head of strategic development at Lebanon’s BLC Bank attended the annual summit of the Global Banking Alliance for Women, a leading organization of financial institutions that drove the creation of women’s wealth worldwide. On her return to Beirut, she encouraged her bank to capitalize on the inclusion of women as a relevant differentiator from both a business and societal perspective. The result of resea...Starting at €8.20
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Dalian Xinhe Leather Clothing: Strategic Transformation in Response to COVID-19
Haifen Lin; Sun Zhou; Xiangtong LiuCase IVEY-9B21M017-EStrategyFounded in 2000, Dalian Xinhe Leather Clothing Co. Ltd. (Dalian Xinhe) mainly produced men’s and women’s leather clothing; it had become the largest leather garment manufacturer in northeast China. At the beginning of 2020, in response to the COVID-19 pandemic, Dalian Xinhe began to produce medical protective clothing, which brought the company through the business challenges created by the pandemic and earned it wide recognition from the governm...Starting at €8.20
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Feihe: Strategic Adjustment under a Pandemic Crisis - Teaching Note
Haifen Lin; Xiangli Xuan; Yunqing Ma; Youbin LengTeaching Note IVEY-8B21M064-EStrategyTeaching note for product 9B21M064.Starting at €0.00
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Zhuyeqing Tea Co.: Reassessing Strategic Direction - Teaching Note
Haifen Lin; Yanfang Hu; Xianhong TangTeaching Note IVEY-8B21M029-EStrategyTeaching note for product 9B21M029.Starting at €0.00
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Zhuyeqing Tea Co.: Reassessing Strategic Direction
Haifen Lin; Yanfang Hu; Fen Hu; Xianhong TangCase IVEY-9B21M029-EStrategyIn 2018, the chairman of Sichuan Mt. Emei Zhuyeqing Tea Co., Ltd. (ZT), a tea enterprise founded in 1998, faced a strategic decision. ZT had become an economic entity in China, having successfully integrated tea plantation, cultivation, processing, and marketing. Since 2013, however, ZT had experienced sluggish growth. According to a third-party research report, the company’s development bottleneck was caused by fuzzy strategy and an out-of-focus...Starting at €8.20
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Feihe: Strategic Adjustment under a Pandemic Crisis
Haifen Lin; Xiangli Xuan; Yunqing Ma; Youbin LengCase IVEY-9B21M064-EStrategyWhen the outbreak of COVID-19 in early 2020 affected commercial circulation in various regions around the world, Heilongjiang Feihe Dairy Co. Ltd. (Feihe), a leading Chinese dairy company, had been facing difficulties for a while. The company’s enterprise strategy was actively adjusted, and various measures were taken to protect the company’s supply of raw materials and the business operations of its production, distribution logistics, sales, and...Starting at €8.20