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Ivey Business School (Canada)
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Fuyao Glass: Global Strategy for U.S. Country Risk - Teaching Note
Vernon Ning Hsu; Hugh Thomas; Joyce L. Wang; Wu YuhuiTeaching Note IVEY-8B19M111-EStrategyTeaching note for product 9B19M111.Starting at €0.00
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ofo: Innovation and the Little Yellow Bicycle - Teaching Note
Hugh Thomas; Mingkang LiuTeaching Note IVEY-8B19M062-EStrategyTeaching note for product 9B19M062.Starting at €0.00
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SenseTime Group Limited: Business Model and Expansion - Teaching Note
Howard Pong Yuen Lam; Hugh Thomas; Keith Chi Ho WongTeaching Note IVEY-8B20M115-EStrategyTeaching note for product 9B20M115.Starting at €0.00
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Masschallenge, Inc.: Launching a Non-profit Business Accelerator (A)
Gordon K. Adomdza; David T.A. WesleyCase IVEY-9B13M013-EEntrepreneurship, StrategyMassChallenge Inc. is a large non-profit startup accelerator that connects new ventures with other stakeholders within an established business ecosystem. For this new company to engage stakeholders in the numbers envisaged and create a crowd-sourced deal management system, the founders need to develop a model that brings in as many quality or attractive startups as possible. Instead of taking equity in participating ventures as traditional accele...Starting at €8.20
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Launch of the Ford Fiesta Diesel: The World's Most Efficient Car
Francis Spital; David T.A. WesleyCase IVEY-9B10M040-EStrategyThe case describes the challenges faced by Ford and other automobile manufacturers in an era of declining oil reserves and volatile fuel prices. The Ford diesel decision seems to reflect classic thinking constrained by mental models that were developed in a different world. Diesels constitute over 50 per cent of automobile sales in Europe, because fuel is extremely expensive there. If fuel gets extremely expensive in the United States, one would ...Starting at €8.20
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Asia Pulp & Paper: Implementing the Forest Conservation Policy
Hugh Thomas; Shige Makino; Ka Wai Boby ShiuCase IVEY-9B16M129-EStrategyIndonesia’s Asia Pulp & Paper (APP), the world’s largest pulp and paper company, was attacked in 2011 by Greenpeace in a global campaign against buyers of APP packaging, particularly Mattel. The managing director of APP’s sustainability and stakeholder engagement (SSE) had to address lost sales and the accusation of greenwashing and devise an appropriate response to Greenpeace’s challenge while implementing the APP Group chairman’s goals to promo...Starting at €8.20
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Power Gig: The Rise (and Fall) of Music Games
David T.A. WesleyCase IVEY-9B13A011-EMarketingThe chairman and chief executive officer of a manufacturer of entry-level musical instruments decides to take advantage of the popularity of music video games by creating a gaming division. After spending $30 million on product development, the company launches its first music video game just as the market for this subgenre has fallen into a steep decline. The case discusses the specific attributes of this music video game that may have doomed it...Starting at €8.20
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Knauf Gips Iran and the Green Revolution (B)
David T.A. WesleyCase IVEY-9B14M092-EStrategySupplement to 9B14M091.Starting at €5.74
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Mining and Corporate Social Responsibility: Scotbar Proprietary Limited
David T.A. Wesley; Belinda Wade; Sheila PufferCase IVEY-9B18M099-EEntrepreneurship, StrategyThe chief executive officer of Scotbar Proprietary Limited (Scotbar) in Queensland, Australia, decided to develop a process to convert sandstone to sand, a technique that large multinational mining companies failed to perfect. The stakes could not have been higher, with global environmental disaster looming and the world quickly depleting its reserves of construction sand, severely affecting coastal communities and destroying marine ecosystems in...Starting at €8.20
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Cyberattack: The Maersk Global Supply-Chain Meltdown - Teaching Note
David T.A. Wesley; Luis Alfonso Dau; Alexandra RothTeaching Note IVEY-8B19M022-EStrategyTeaching note for product 9B19M022.Starting at €0.00