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Ivey Business School (Canada)
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Didi Chuxing: Branding Safety and Security in an Emerging Hi-Tech Industry
Francine Schlosser; Marcia Carvalho de Azevedo; Anna Bento CostaCase IVEY-9B20A050-EEntrepreneurship, Marketing, StrategyIn 2019, the president of China’s ride share company Didi Chuxing Technology Co. (Didi) faced various challenges associated with marketing and communications in a high-risk disruptive technology. As one of few female global corporate leaders, she was a roStarting at €8.20
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For the Love of Laundry: Comparing Organizational Forms to Scale a Social Enterprise
Kent Walker; Ian Stecher; Francine Schlosser; Megain O'Neil-RenaudCase IVEY-9B18M008-EEntrepreneurship, StrategyThe London, Ontario, social enterprise For the Love of Laundry was founded in 2014 with the intention of selling homemade, eco-friendly soaps and using the profits to fund free laundry events in the community. In 2017, the founder's goal was to increase the scale of the business and its social impact. She needed to decide how to structure the organization to increase its scale while maintaining control of its strategic direction. The founder comp...Starting at €8.20
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The Monopolistic Power of the NCAA
Carl Anderson; Francine SchlosserCase IVEY-9B14M017-EStrategyThis case examines the relationship between the National Collegiate Athletic Association (NCAA) and its member institutions, with a primary focus on how power evolves and is administered at an organizational level. Through a close look at the history of the NCAA, the case highlights the unique tale of the organization’s rise to power and its ability to regulate all collegiate athletics within the United States. In light of the increasing commerci...Starting at €8.20
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Sifton Properties: From Solar to Sewage - Teaching Note
Francine Schlosser; Derek Butcher; Nicole AndersonTeaching Note IVEY-8B17M068-EStrategyTeaching note for product 9B17M068.Starting at €0.00
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Laurs & Bridz: Human Resource Policies for Sales Personnel - Teaching Note
Sandeep Puri; Bindu GuptaTeaching Note IVEY-8B18A006-EMarketingTeaching note for product 9B18A006.Starting at €0.00
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Maha Research Labs: Sales Force Effectiveness
Sandeep Puri; Rakesh Singh; Bindu Gupta; Shraddha PuriCase IVEY-W27721-EKnowledge and Communication, MarketingIn January 2022, Maha Research Labs Private Limited (MRL) needed to boost its sales force effectiveness (SFE). Due to the COVID-19 pandemic, MRL experienced losses in sales revenue and saw dwindling profits through 2020 and 2021. The pandemic had changed the sales ecosystem of the pharmaceutical industry, with many physicians and retailers now preferring online sales presentations. MRL’s managing director was concerned about the increased marketi...Starting at €8.20
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Didi Chuxing: Branding Safety and Security in an Emerging Hi-Tech Industry - Teaching Note
Francine Schlosser; Marcia Carvalho de Azevedo; Anna Bento CostaTeaching Note IVEY-8B20A050-EMarketingTeaching note for product 9B20A050.Starting at €0.00
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For the Love of Laundry: Comparing Organizational Forms to Scale a Social Enterprise - Teaching Note
Kent Walker; Ian Stecher; Francine Schlosser; Megain O'Neil-RenaudTeaching Note IVEY-8B18M008-EStrategyTeaching note for product 9B18M008.Starting at €0.00
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NorthCan Packaging and Logistics: Leveraging Growth through International Expansion - Teaching Note
Joel Tye; Francine Schlosser; Kent WalkerTeaching Note IVEY-W27075-EStrategyTeaching note for product W27074.Starting at €0.00
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Sarva Pharmaceuticals in Cambodia: Fight or Fold - Teaching Note
Sandeep Puri; Rakesh Singh; Raj Agnihotri; Bindu GuptaTeaching Note IVEY-8B20A060-EMarketingTeaching note for product 9B20A060.Starting at €0.00