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Ivey Business School (Canada)
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Laurs & Bridz: Human Resource Policies for Sales Personnel - Teaching Note
Sandeep Puri; Bindu GuptaTeaching Note IVEY-8B18A006-EMarketingTeaching note for product 9B18A006.Starting at €0.00
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Maha Research Labs: Sales Force Effectiveness
Sandeep Puri; Rakesh Singh; Bindu Gupta; Shraddha PuriCase IVEY-W27721-EKnowledge and Communication, MarketingIn January 2022, Maha Research Labs Private Limited (MRL) needed to boost its sales force effectiveness (SFE). Due to the COVID-19 pandemic, MRL experienced losses in sales revenue and saw dwindling profits through 2020 and 2021. The pandemic had changed the sales ecosystem of the pharmaceutical industry, with many physicians and retailers now preferring online sales presentations. MRL’s managing director was concerned about the increased marketi...Starting at €8.20
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Street Child Europe: Growing a Charity
Joerg Dietz; Anna ZampaCase IVEY-9B19C029-EEntrepreneurship, Leadership and People Management, StrategyAt the end of March 2018, the director of the Barcelona office of Street Child, a charity organization with headquarters in the United Kingdom, was looking back at the changes he had introduced in 2017. The Barcelona office was responsible for growing StrStarting at €8.20
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Kenexa
Joerg Dietz; Chetan JoshiCase IVEY-9B07C004-ELeadership and People ManagementThis case describes the measurement and evaluation of high performance principles of people management in a retail bank by a consulting company. This case serves as a platform for students to deliberate on what is involved in an organization's quest to achieve competitive success through its workforce. A unique strength of the case is that students are asked to quantitatively test their arguments with data provided in an Excel spreadsheet that ac...Starting at €8.20
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Medical Equipment Inc. in Saudi Arabia
Joerg Dietz; Ankur Grover; Laura GuerreroCase IVEY-9B07C042-ELeadership and People Management, Marketing, StrategyA recently hired U.S.-trained sales account manager at Medical Equipment Inc. (Medical Equipment) returned to his office after meeting with the head of the cardiology department at a specialist hospital and research center in Jeddah, Saudi Arabia. He had worked very hard to secure his first sale of US$725,000 for healthcare equipment, but was disheartened when the head of cardiology told him that the hospital's purchasing director intended to giv...Starting at €8.20
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Global Alliance for Trade Facilitation: The Scaling Decision
Joerg Dietz; Candice WhiteCase IVEY-W27836-ELeadership and People Management, StrategyIn January 2020, Philippe Isler, director of the Global Alliance for Trade Facilitation (Alliance), was preparing for the Alliance’s steering group meeting that spring. He needed to set forth a plan on how to scale Alliance operations to deliver on current and proposed projects. The Alliance had only three years left in its current funding cycle, and a long list of projects to complete. Isler knew that meeting the funding governments’ expectation...Starting at €8.20
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Liip: The Path to Holacracy
Joerg Dietz; Adina DortheCase IVEY-W25066-ELeadership and People ManagementOn April 5, 2017, the lead link at Liip AG, in Lausanne, Switzerland, was reflecting on the past seven years. The digital services organization had gone through a rapid development, from a company with a team-based structure led by a top management team tStarting at €8.20
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Sarva Pharmaceuticals in Cambodia: Fight or Fold - Teaching Note
Sandeep Puri; Rakesh Singh; Raj Agnihotri; Bindu GuptaTeaching Note IVEY-8B20A060-EMarketingTeaching note for product 9B20A060.Starting at €0.00
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Sarva Pharmaceuticals in Cambodia: Fight or Fold
Sandeep Puri; Rakesh Singh; Raj Agnihotri; Bindu GuptaCase IVEY-9B20A060-EEntrepreneurship, Marketing, StrategyIn January 2020, Jai Prakash Chaubey, the managing director of Sarva Pharmaceuticals Private Limited (Sarva), needed to decide whether or not to accept a proposal from Gursim Pharmaceutical Limited (Gursim) to market some of Sarva’s products in Cambodia. Sarva had been performing well; however, the company’s profitability in Cambodia was minimal. Should Chaubey accept Gursim’s offer? Or should he hire a new country head who could drive the sales ...Starting at €8.20
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Susan Taylor at Exeter Group
Joerg DietzCase IVEY-W24861-ELeadership and People ManagementA 24-year-old female employee landed her first career job at Exeter Group only a few months after graduating from university. The employee worked as an assistant to the company’s co-founder and chief executive officer. A few months after the employee began her new job, her boss began making work requests that seemed personal and then began making repeated sexual advances, which made the employee feel increasingly uncomfortable. The employee tried...Starting at €8.20