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Ivey Business School (Canada)
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BlewMinds: Leveraging Influencer Communication Strategies
Puja Agarwal; Neera JainCase IVEY-W25336-EKnowledge and CommunicationIn 2016, BlewMinds Consulting LLP was launched as a storytelling consulting start-up with the vision of touching and transforming five billion lives by 2030. One of the two co-founders was already well-known on the LinkedIn social network platform, with more than 600,000 followers. He was also recognized as one of the 25 Top Voices in India by LinkedIn for 2019. The company transformed 725,000 lives directly and 200 million readers indirectly thr...Starting at €8.20
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Jugnoo's Journey: Disrupting Traditional Markets Through Technology - Teaching Note
Khushbu Mahajan; Neera JainTeaching Note IVEY-8B18M157-EStrategyTeaching note for product 9B18M157.Starting at €0.00
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Jugnoo's Journey: Disrupting Traditional Markets Through Technology
Khushbu Mahajan; Neera JainCase IVEY-9B18M157-EEntrepreneurship, StrategyJugnoo started its journey in 2014 as an autorickshaw aggregator providing ride-hailing services in India. Since then, the brand had grown and expanded to include hyperlocal services and business solutions. By May 2018, Jugnoo had five services under its umbrella that were offered primarily through applications and covered both business-to-consumer and business-to-business markets. Jugnoo found itself in a very different market space from where i...Starting at €8.20
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Project Sparrow: Applying Costing Methods
Ian Dunn; Kaitlyn OhCase IVEY-9B21B003-EAccounting and ControlIn 2019, the pricing manager at the US manufacturing facility for Sparrow GmbH (Sparrow), a chemical manufacturer based in Germany, asked the project manager at Roland Berger, a global management consulting firm, to provide her opinion on the pricing for Sparrow’s bid on a basic chemicals contract with Impendium Chemicals. The basic chemicals industry was a highly competitive and commoditized environment; as a result, pricing decisions with respe...Starting at €8.20
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BeanCountr Inc.: A Financing and Investing Exercise
Ian Dunn; Kaitlyn OhExercise IVEY-9B21B006-EAccounting and ControlIn April 2020, the owner and founder of BeanCountr Inc. was reviewing her company’s financial performance for its third fiscal year. The company was a financial technology start-up located in London, Ontario, Canada. The owner had already reviewed the company’s operating decisions over the past fiscal year, which ended March 31, 2020. She was now eager to review the company’s financing and investing transactions.Starting at €8.20
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BeanCountr Inc.: A Financing and Investing Exercise - Teaching Note
Ian Dunn; Kaitlyn OhTeaching Note IVEY-8B21B006-EAccounting and ControlTeaching note for product 9B21B006.Starting at €0.00
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Equability by Jen Candle Company: A Manufacturing Inventory Exercise
Ian Dunn; Kaitlyn OhCase IVEY-9B21B005-EAccounting and ControlIn November 2020, the owner of Tranquility by Jen Candle Company located in Canmore, Alberta, Canada, was reviewing her company’s financial performance for its third fiscal year. The company was a candle manufacturer located in Canmore, Alberta, Canada. The owner had gathered the company’s statement of financial position for fiscal year 2018–19, the list of cash receipts and disbursements for 2019–20, and various related miscellaneous information...Starting at €8.20
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Project Sparrow: Applying Costing Methods - Teaching Note
Ian Dunn; Kaitlyn OhTeaching Note IVEY-8B21B003-EAccounting and ControlTeaching note for product 9B21B003.Starting at €0.00
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Gemini Edibles and Fats India: In Pursuit of Growth
Ira Acharya; Neera JainCase IVEY-9B18M006-EEntrepreneurship, Leadership and People Management, Marketing, StrategyIn 2017, Gemini Edibles and Fats India Private Limited (GEF India), a Hyderabad-based company, was in the business of trading, manufacturing, and marketing edible oils and fats. In the eight years since it was founded, GEF India had become the top-selling edible oil company across South India with a 40 per cent market share. The company wanted to double its current revenues by 2021, which would place it in competition with national producers. Con...Starting at €8.20
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Gemini Edibles and Fats India: In Pursuit of Growth - Teaching Note
Ira Acharya; Neera JainTeaching Note IVEY-8B18M006-EStrategyTeaching note for product 9B18M006.Starting at €0.00