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Ivey Business School (Canada)
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Jayman Built Inc: Westman Village Resort-Style Living
Pernille Goodbrand; Lynne Ricker; Jessica AbtCase IVEY-9B20A058-EMarketingIn September 2015, the owner of Jayman BUILT, a homebuilder and developer in Alberta, was fine-tuning his vision for a resort-style residential community in the outer suburbs of Calgary, Alberta. The development, Westman Village, would be a legacy project and the first of its kind in Calgary—a high-density, walkable, and amenity-rich community. Work on the development was planned for September 2016, and the owner was eager to showcase the innovat...Starting at €8.20
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Keystone Excavating Limited: Preserving a Legacy
Pernille Goodbrand; Sandip Lalli; Cheryl BrazellCase IVEY-9B18M158-EStrategyIn June 2015, a new president and chief executive officer, Sandip Lalli, was hired by the board of directors of Keystone Excavating Limited (Keystone) to turn the company around and increase its value. In its 35 years of operations, Keystone had failed to articulate a purpose, and for the past five years it had been in double-digit decline. The economic downturn in Alberta from 2014 to 2016 had made the situation dire, and by September 2016 Lalli...Starting at €8.20
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Keystone Excavating Limited: Preserving a Legacy - Teaching Note
Pernille Goodbrand; Sandip Lalli; Cheryl BrazellTeaching Note IVEY-8B18M158-EStrategyTeaching note for product 9B18M158.Starting at €0.00
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Vroom Inc.: A Financing and Investing Exercise - Teaching Note
Ian Dunn; Raphael Bender BennettTeaching Note IVEY-W28607-EAccounting and ControlTeaching note for product #Starting at €0.00
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Terrific Tennis Balls: A Manufacturing Inventories Exercise - Teaching Note
Ian Dunn; Raphael Bender BennettTeaching Note IVEY-W28159-EAccounting and ControlTeaching note for product W28158.Starting at €0.00
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Spruceland Properties Inc.: Social Enterprise through Real Estate Development
Pernille Goodbrand; Thomas HollowayCase IVEY-9B19M100-EStrategyIn February 2016, SpruceLand Properties Inc. (SpruceLand) faced a difficult decision that would determine the future of the company. SpruceLand had been founded as a community development company mandated to create financial returns while engaging in sociStarting at €8.20
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Jayman Built Inc: Westman Village Resort-Style Living - Teaching Note
Pernille Goodbrand; Lynne Ricker; Jessica AbtTeaching Note IVEY-8B20A058-EMarketingTeaching note for product 9B20A058.Starting at €0.00
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Marlow: Building the Ultimate Reproductive Health Brand
Ian Dunn; Raphael Bender BennettCase IVEY-W27289-EMarketingIn August 2021, the founders of We are Marlow Corporation (Marlow) were considering the company’s future. Marlow was a direct-to-consumer (D2C), subscription-based business that sold lubricated tampon kits. The company was about to receive full approval from Health Canada to sell its products and the founders needed to shift their focus to a marketing strategy for their upcoming launch. They needed to decide on their target market and pricing sch...Starting at €8.20
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Marlow: Building the Ultimate Reproductive Health Brand - Teaching Note
Ian Dunn; Raphael Bender BennettTeaching Note IVEY-W27290-EMarketingTeaching note for product W27289.Starting at €0.00
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City of Calgary: Financing Infrastructure
Pernille Goodbrand; Darrin Ambrose; Jyoti GondekCase IVEY-9B18M041-EStrategyIn 2007, the former Calgary mayor was preparing to make the case for a Community Revitalization Levy to secure financing to develop Calgary’s East Village, a downtown brownfield site. The East Village had a difficult history, and economic, social, and environmental issues abounded there. All previous attempts at redevelopment had failed. After doing meticulous research, the mayor presented to Calgary City Council his idea of the Community Revital...Starting at €8.20