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Ivey Business School (Canada)
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Didi Chuxing: Branding Safety and Security in an Emerging Hi-Tech Industry
Francine Schlosser; Marcia Carvalho de Azevedo; Anna Bento CostaCase IVEY-9B20A050-EEntrepreneurship, Marketing, StrategyIn 2019, the president of China’s ride share company Didi Chuxing Technology Co. (Didi) faced various challenges associated with marketing and communications in a high-risk disruptive technology. As one of few female global corporate leaders, she was a roStarting at €8.20
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For the Love of Laundry: Comparing Organizational Forms to Scale a Social Enterprise
Kent Walker; Ian Stecher; Francine Schlosser; Megain O'Neil-RenaudCase IVEY-9B18M008-EEntrepreneurship, StrategyThe London, Ontario, social enterprise For the Love of Laundry was founded in 2014 with the intention of selling homemade, eco-friendly soaps and using the profits to fund free laundry events in the community. In 2017, the founder's goal was to increase the scale of the business and its social impact. She needed to decide how to structure the organization to increase its scale while maintaining control of its strategic direction. The founder comp...Starting at €8.20
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Richter: Information Technology at Hungary’s Largest Pharma
Deborah Compeau; Jordan Mitchell; Gyorgy Drotos; Emma Incze; Gyorgy VasCase IVEY-9B07E021-EInformation Technologies, StrategyThe director of information technology (IT) at Ritcher, a major Hungarian pharmaceutical company with operations throughout Eastern Europe, is planning for the IT department for the near future. The three main considerations for the coming year are: Is the current IT structure appropriate to meet the growing demands of the organization? To what extent should IT affiliates be centrally controlled? How can IT best serve the rest of the company?Starting at €8.20
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Marimekko
Alison Konrad; Jordan MitchellCase IVEY-9B06C014-ELeadership and People Management, StrategyKirsti Paakkanen has achieved a celebrity status in Finland for her enigmatic leadership of the Finnish design company Marimekko. Purchasing the company in a state of near bankruptcy in 1991, Paakkanen took several actions to restore profitability and realize growth. As of 2006, the company has sales of $64 million (of which 80 per cent are from Finland) and net profits of $8.4 million. Over the last few years, Paakkanen and her team have focused...Starting at €8.20
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The Monopolistic Power of the NCAA
Carl Anderson; Francine SchlosserCase IVEY-9B14M017-EStrategyThis case examines the relationship between the National Collegiate Athletic Association (NCAA) and its member institutions, with a primary focus on how power evolves and is administered at an organizational level. Through a close look at the history of the NCAA, the case highlights the unique tale of the organization’s rise to power and its ability to regulate all collegiate athletics within the United States. In light of the increasing commerci...Starting at €8.20
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Cherries With Charm: Turkey's Alara Agri
Michael R. Pearce; Jordan MitchellCase IVEY-9B09A019-EEntrepreneurship, Marketing, StrategyThe chief executive officer (CEO) and owner of Alara Agri, a major Turkish cherry and fig producer, wants to convince retailers in Belgium and Germany (and, later, other parts of Europe) to change cherries from a bulk product to a higher-end luxury product packaged in small carry bags. The move from bulk to small packages has been highly successful in the United Kingdom where retailers reduced waste and increased margins. The German and Belgian r...Starting at €8.20
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Alara Agri: Fresh Cherry Production
Chris J. Piper; Jordan MitchellCase IVEY-9B09D004-EEntrepreneurship, Service and Operations Management, StrategyAlara Agri, based in Bursa, Turkey, is one of the world's foremost cherry and fig producers. The president and chief executive officer (CEO) was concerned about a recurring capacity problem at the end of the process where cherries were packed. On some of the plant's conveyor belts, piles of cherries of one size waited to be packed while other belts had too few cherries to keep workers busy, and thus delayed order fulfillment. Diverting excess che...Starting at €8.20
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Richter: Information Technology at Hungary’s Largest Pharma (Spanish version)
Deborah Compeau; Jordan Mitchell; Gyorgy Drotos; Emma Incze; Gyorgy VasCase IVEY-9B07ES21Information Technologies, StrategyEl director de la tecnología de la información (ÉL) en Ritcher, una compañía farmacéutica húngara importante con operaciones en Europa Oriental, está en el medio de planearlo para departamento por los años que vienen. Las tres consideraciones principales por el año que viene son: ¿Es la corriente ÉL estructura apropiada cubrir las demandas crecientes de la organización total? ¿En qué medida debe los afiliados ser centralmente controlada? ¿Cómo pu...Starting at €8.20
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Sifton Properties: From Solar to Sewage - Teaching Note
Francine Schlosser; Derek Butcher; Nicole AndersonTeaching Note IVEY-8B17M068-EStrategyTeaching note for product 9B17M068.Starting at €0.00
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Didi Chuxing: Branding Safety and Security in an Emerging Hi-Tech Industry - Teaching Note
Francine Schlosser; Marcia Carvalho de Azevedo; Anna Bento CostaTeaching Note IVEY-8B20A050-EMarketingTeaching note for product 9B20A050.Starting at €0.00