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Ivey Business School (Canada)
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Heritage Chickens: The Challenge of Genetic Sustainability
Joel Gehman; Marni Devlin Moses; Leanne HedbergCase IVEY-9B17M057-EEntrepreneurship, StrategyThe Poultry Research Centre at the University of Alberta farm was an internationally recognized research, development, and learning hub. It began the Rare Poultry Conservancy Program in 1986 as a way to maintain heritage chicken breeds. In 2009/10, as a result of the global financial crisis, university funding was reduced, and every campus department needed to cut programs or find creative ways to finance them outside of the traditional methods. ...Starting at €8.20
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Poppy Barley: Weighing the Costs and Benefits of Sustainability Certification
Joel Gehman; Greg Dobbelsteyn; Peter Loginov; Aimee Van Dam; Brittnay Verstraete; Leanne HedbergCase IVEY-9B18M103-EEntrepreneurship, StrategyIn November 2016, the co-founders of Poppy Barley Inc. (Poppy Barley) had just finished discussing the company’s fiscal projections and sustainability goals for the upcoming 2017 year. Poppy Barley, a made-to-measure footwear retailer in Edmonton, Alberta, had grown rapidly. The co-founders, who were sisters, wanted to further both their product line and their commitments to corporate sustainability. Would becoming certified as a sustainable busi...Starting at €8.20
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Lavazza: The Challenges of Foreign Market Entry in a Brand-Intensive Industry
Soni Jha; Solon Moreira; Ram MudambiCase IVEY-W27255-EEntrepreneurship, StrategyLuigi Lavazza SpA (Lavazza) was the largest coffee maker in Italy and the seventh-largest coffee roaster in the world. Despite its success in global markets, Lavazza was finding it difficult to make its mark in the United States. After establishing its North American subsidiary in 1989, Lavazza entered the US market in the 1990s with strategic partnerships with restaurants and hotels to cater to US consumers. But even as a strong global brand wit...Starting at €8.20
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United Safety & Survivability Corporation: Strategies during COVID-19
Thomas Klueter; Joe Mirabile; Solon MoreiraCase IVEY-W27278-EEntrepreneurship, StrategyFounded in 1984, United Safety & Survivability Corporation (USSC) was an American company headquartered in Exton, Pennsylvania, that began in a garage with just a few products and a dream to develop better and safer transportation solutions. Like most firms, as COVID-19 started to spread in the United States and around the globe, USSC found itself in uncharted waters. The transportation sector, in which USSC operated, was among the most affected ...Starting at €8.20
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Earth’s General Store: Balancing People, Planet, and Profit in Organic-Food Retailing - Teaching Note
Joel Gehman; Ashton Paulitsch; Maninder Pardais; Bernard Streeper; Brian Ballman; Taylor Love; Leanne HedbergTeaching Note IVEY-8B17M099-EStrategyTeaching note for product 9B17M099.Starting at €0.00
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Poppy Barley: Weighing the Costs and Benefits of Sustainability Certification - Teaching Note
Greg Dobbelsteyn; Leanne Hedberg; Peter Loginov; Aimee Van Dam; Brittnay Verstraete; Joel GehmanTeaching Note IVEY-8B18M103-EStrategyTeaching note for product 9B18M103.Starting at €0.00
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United Safety & Survivability Corporation: Strategies during COVID-19 - Teaching Note
Thomas Klueter; Joe Mirabile; Solon MoreiraTeaching Note IVEY-W27279-EEntrepreneurship, StrategyTeaching note for product W27278.Starting at €0.00
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Lavazza: The Challenges of Foreign Market Entry in a Brand-Intensive Industry - Teaching Note
Soni Jha; Solon Moreira; Ram MudambiTeaching Note IVEY-W27256-EEntrepreneurship, StrategyTeaching note for product W27255.Starting at €0.00
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Earth’s General Store: Balancing People, Planet, and Profit in Organic-Food Retailing
Joel Gehman; Ashton Paulitsch; Maninder Pardais; Bernard Streeper; Brian Ballman; Taylor Love; Leanne HedbergCase IVEY-9B17M099-EEntrepreneurship, StrategyThe owner and operator of two stores that sold organic groceries and fair-trade goods in Edmonton, Alberta was proud of what he had built; however he was worried about the financial sustainability of his downtown location. Since its opening in 2014, the downtown store had constantly struggled to remain profitable in the face of extremely high overhead costs. The original Whyte Avenue location of Earth’s General Store, highly popular with its loya...Starting at €8.20
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Fruits of Sherbrooke: Creating a Sustainable Business
Joel Gehman; Amy Hingston; Cuong Pham; Andrew Phelan; Matthew Townley; David Vetters; Leanne HedbergCase IVEY-9B17M088-EEntrepreneurship, StrategyIn 2010, three friends created Fruits of Sherbrooke as a way to rescue local fruit that would otherwise be wasted. The founders knew their efforts would be beneficial for the environment and for people in need of food. In February 2016, having grown their business into a successful social enterprise entirely through the help of volunteers, they faced important decisions. Realistically, they would not always be able to run the organization, which ...Starting at €8.20