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Ivey Business School (Canada)
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Basmati House Supermart: Competing with the E-retail Channel - Teaching Note
Jaydeep MukherjeeTeaching Note IVEY-8B20A068-EMarketingTeaching note for product 9B20A068.Starting at €0.00
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RIDLR : Leveraging Data Analytics for Mass Transit - Teaching Note
Vinish Kathuria; Jaydeep MukherjeeTeaching Note IVEY-8B20A019-EMarketingTeaching note for product 9B20A019.Starting at €0.00
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LDFL India Limited: Adapting a Multi-Channel Distribution System for Omnichannel Consumers - Teaching Note
Jaydeep MukherjeeTeaching Note IVEY-8B20A020-EMarketingTeaching note for product 9B20A020.Starting at €0.00
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Brand Tanishq: Navigating Social Media Backlash - Teaching Note
Jaydeep MukherjeeTeaching Note IVEY-W25085-EKnowledge and Communication, MarketingTeaching note for product W25084.Starting at €0.00
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Toyota South Africa Motors: Flood Devastation and A Plant in Crisis (Part I)
Lisa Kinnear, Margaret SutherlandExercise IVEY-W32218-ELeadership and People ManagementOn April 12, 2022, a devastating mudslide covered 87 hectares of the Toyota South Africa Motors factory located in Durban, South Africa. The company’s president and chief executive officer was facing various immediate issues including mud flooding of the plant, employees stranded within the plant, growing concerns over electrical shorting and possible electrocution due to rising water levels, and the plant’s closure in response to the flooding. A...Starting at €8.20
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Toyota South Africa Motors: Flood Devastation and A Plant in Crisis - Teaching Note
Lisa Kinnear, Margaret SutherlandTeaching Note IVEY-W32219-ELeadership and People ManagementTeaching note for product W32218.Starting at €0.00
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Greenkraft: Ensuring Sustainability During and Post COVID-19
Jaydeep MukherjeeCase IVEY-W31072-EStrategyGreenkraft Private Limited (Greenkraft) supplied artisanal products to global clients and was an India-based not-for-profit organization. The company worked to address the socio-economic needs of artisan women. For 800 women workers, the Greenkraft production unit symbolized independence and pride, motivating them to work and deliver quality output. During the COVID-19 pandemic, Greenkraft was compelled to adopt home production to supplement prod...Starting at €8.20
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Greenkraft: Ensuring Sustainability During and Post COVID-19 - Teaching Note
Jaydeep MukherjeeTeaching Note IVEY-W31073-EStrategyTeaching note for product W31072.Starting at €0.00
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Logic Fruit Technologies: Growth and Business Strategy
Devinder Kumar; Rajesh Singh; Jaydeep MukherjeeCase IVEY-W33539-EService and Operations Management, StrategyAt the end of December 2022, the chief executive officer of Logic Fruit Technologies (LFT), a product engineering research and development company, was trying to decide which of three partnerships to pursue to double the company’s profit margin percentage by 2025. LFT was headquartered in Gurgaon, India, and provided end-to-end solutions in electronic design outsourcing. LFT’s board of directors wanted to make a decision at its meeting on January...Starting at €8.20
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Mantra Ayurveda: Scaling Direct-To-Consumer Marketing
Aditi Saini; Jaydeep MukherjeeCase IVEY-W25497-EMarketing, StrategyMantra Ayurveda (Mantra), established in India in 2020, manufactured and marketed luxury Ayurvedic skin care and hair care products. The brand’s equity in the Indian market was low, its performance marketing efforts were not leading to expected revenue gains, and the revenue from direct-to-consumer (DTC) initiatives had experienced a negligible uptick in financial year (FY) 2020–21. In April 2021, the chief executive officer would have to convinc...Starting at €8.20