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Stanford Graduate School of Business (USA)
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Target: Creating a Data-Driven Product Management Organization
Siegel, Robert; Kingbo, DavidCase SGSB-SM308-EStrategyAs retail shopping has changed with the rise of e-commerce, Target Corporate, one of the largest retail stores in the United States, made the strategic decision to invest in developing a core data science and technology team to remain competitive in its physical and online shopping experiences. The company hired a team of technologists who initially worked at enhancing the company’s digital and mobile solutions, but soon began influencing the com...Starting at €8.20
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Magnolia Community Initiative: A Network Approach to Population-Level Change
Paul Brest, Debra SchifrinCase SGSB-SM226-EStrategyThis 2014 case describes how the Los Angeles-based Magnolia Community Initiative (MCI) – a network of 70 government, nonprofit and for-profit organizations from multiple sectors – is trying to create population-level change for 110,000 people in a neighborhood plagued by poverty and low education levels. The case discusses the challenges for such a network and raises questions about 1) how to measure progress and outcomes and 2) what factors cont...Starting at €8.20
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Target: Creating a Data-Driven Product Management Organization
Siegel, Robert; Kingbo, DavidCase SGSB-SM308 Spanish VersionStrategyAs retail shopping has changed with the rise of e-commerce, Target Corporate, one of the largest retail stores in the United States, made the strategic decision to invest in developing a core data science and technology team to remain competitive in its physical and online shopping experiences. The company hired a team of technologists who initially worked at enhancing the company’s digital and mobile solutions, but soon began influencing the com...Starting at €8.20