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Stanford Graduate School of Business (USA)
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Target: Creating a Data-Driven Product Management Organization
Siegel, Robert; Kingbo, DavidCase SGSB-SM308-EStrategyAs retail shopping has changed with the rise of e-commerce, Target Corporate, one of the largest retail stores in the United States, made the strategic decision to invest in developing a core data science and technology team to remain competitive in its physical and online shopping experiences. The company hired a team of technologists who initially worked at enhancing the company’s digital and mobile solutions, but soon began influencing the com...Starting at €8.20
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Fogdog
Flanagan, C. S.; Glynn, JohnCase SGSB-E100-EEntrepreneurshipEste caso examina el crecimiento y el desarrollo de Fogdog, un minorista de artículos deportivos en línea, desde su fundación, a través de múltiples rondas de financiamiento de capital de riesgo, hasta una OPI y, en última instancia, hasta su venta a Global Sports, uno de sus competidores que cotizan en bolsa. La historia de Fogdog se desarrolla a fines de la década de 1990, cuando la economía de Internet estaba prácticamente explotando con nueva...Starting at €8.20
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Target: Creating a Data-Driven Product Management Organization
Siegel, Robert; Kingbo, DavidCase SGSB-SM308 Spanish VersionStrategyAs retail shopping has changed with the rise of e-commerce, Target Corporate, one of the largest retail stores in the United States, made the strategic decision to invest in developing a core data science and technology team to remain competitive in its physical and online shopping experiences. The company hired a team of technologists who initially worked at enhancing the company’s digital and mobile solutions, but soon began influencing the com...Starting at €8.20