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Stanford Graduate School of Business (USA)
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Prototyping: A Quick Introduction
Mendelson, Haim; Han, ArarCase SGSB-E414-EEntrepreneurshipPrototypes allow you to consider and test your product or service concept quickly and at low cost, and they play an important role in the development of new ventures. This quick introduction elaborates on the concept and illustrates the use of prototypes in a variety of contexts.Starting at €8.20
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Majid Al Futtain in 2019: Driving Digital Transformation in a Physical World
Siegel, Robert; Hubbard, NickCase SGSB-SM326-EStrategyMajid Al Futtaim, a retail and entertainment conglomerate based in the United Arab Emirates, undergoes a digital transformation under CEO Alain Bejjani in response to disruption in its four core industries: retail, hospitality, food/beverage and grocery, and entertainment. As a regional leader in these brick-and-mortar industries, Majid Al Futtaim must learn to compete with a variety of digitally native e-commerce, homesharing, food delivery, and...Starting at €8.20
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Google's Global Business Organization: Managing Innovation at Scale
Wilkinson, Amy; Hubbard, NickCase SGSB-OB102-ELeadership and People ManagementThe case describes the management style of Philipp Schindler, Google’s Chief Business Officer, and the programs and organizational structures he implemented to promote innovation within Google’s business organization.Starting at €8.20