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Stanford Graduate School of Business (USA)
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Blue River Technology (B)
Leslie M; Siegelman R; Kiessig ACase SGSB-E480B-EEntrepreneurshipBlue River Technology begins with background on company co-founder Jorge Heraud and the founding story of the enterprise. Blue River was created by Heraud and co-founder Lee Redden, who were both graduate students at Stanford University when they began exploring commercial opportunities for autonomous vehicles employing computer vision technology. The co-founders decided to focus on agricultural applications, with lettuce thinning as an initial...Starting at €5.74
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Blue River Technology (A)
Leslie M; Siegelman R; Kiessig ACase SGSB-E480A-EEntrepreneurshipBlue River Technology begins with background on company co-founder Jorge Heraud and the founding story of the enterprise. Blue River was created by Heraud and co-founder Lee Redden, who were both graduate students at Stanford University when they began exploring commercial opportunities for autonomous vehicles employing computer vision technology. The co-founders decided to focus on agricultural applications, with lettuce thinning as an initial...Starting at €8.20
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Blue River Technology (A) and (B) - Teaching note
Leslie M; Siegelman R; Kiessig ATeaching Note SGSB-E480BTN-EEntrepreneurshipTeaching note for cases E480Starting at €0.00
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Majid Al Futtain in 2019: Driving Digital Transformation in a Physical World
Siegel, Robert; Hubbard, NickCase SGSB-SM326-EStrategyMajid Al Futtaim, a retail and entertainment conglomerate based in the United Arab Emirates, undergoes a digital transformation under CEO Alain Bejjani in response to disruption in its four core industries: retail, hospitality, food/beverage and grocery, and entertainment. As a regional leader in these brick-and-mortar industries, Majid Al Futtaim must learn to compete with a variety of digitally native e-commerce, homesharing, food delivery, and...Starting at €8.20
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Google's Global Business Organization: Managing Innovation at Scale
Wilkinson, Amy; Hubbard, NickCase SGSB-OB102-ELeadership and People ManagementThe case describes the management style of Philipp Schindler, Google’s Chief Business Officer, and the programs and organizational structures he implemented to promote innovation within Google’s business organization.Starting at €8.20