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Stanford Graduate School of Business (USA)
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Sirum: Scaling a “Tech-for-Good” Medication Donation Platform
Siegelman, Russell; Montgomery, LucyCase SGSB-E815-EEntrepreneurshipKiah Williams started SIRUM as a Stanford undergraduate alongside her classmates Adam Kircher and George Wang. Nearly two decades later, the medication donation nonprofit was now operating in five states across the country and had helped facilitate medication donations to reach 150,000 uninsured and underinsured patients. SIRUM’s technology enabled donors with excess medication supply to donate unexpired, sealed, non-opioid medications to those...Starting at €8.20
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Atticus Law
Siegelman, Russell; Freiman, AandrewCase SGSB-E818-EEntrepreneurshipThis case follows Sam Byker, the Founder and CEO of Atticus, as he creates, scales, and fundraises for the company. Atticus is a platform that serves individuals in need by connecting them with law firms that can help. The case covers the company’s history from its inception through to its Series A financing. The case explores the tension Byker faces between Atticus’ opportunities for growth and maintaining focus on the company’s mission when se...Starting at €8.20
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Byteboard: Reinventing the Technical Interview (A)
Siegelman, Russell; Mirabile, DominicCase SGSB-E768A-EEntrepreneurshipByteboard aims to replace the pre-on-site technical interview for software engineers with a more effective, efficient, and equitable web-based assessment. The case follows the founding team’s journey from problem definition and customer development through the testing of their minimum viable product and validation of their core value hypothesis. By recounting Byteboard’s early quest towards product-market fit, the case poses several key questio...Starting at €8.20
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Opendoor: Launching in Los Angeles
Siegelman, Russell; Scott, Mitchel; Sutherland, MargotCase SGSB-M379-EMarketingThe Opendoor case follows head of market operations Megan Meyer as her team develops a strategy to enter Los Angeles, a substantial departure from the existing real estate markets the company had worked in through 2018. Particular issues explored include market segmentation, new market entry strategy, and quantitative analysis of unit economics and addressable markets.Starting at €8.20
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Esusu: The Missing Link in Credit Reports
Siegelman, Russell; Bekele, GelilaCase SGSB-E770-EEntrepreneurshipAbbey Wemimo and Samir Goel founded Esusu in 2018 to help low-to-moderate-income renters build credit history. Esusu, a for-profit impact focused venture, collected rental payments from property managers and reported this data to major credit bureaus, which helped renters improve their credit scores. In April 2020, only six months after closing their first institutional round of capital, New York state issued a lockdown to prevent the spread of ...Starting at €8.20
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Byteboard: Reinventing the Technical Interview (B)
Siegelman, Russell; Mirabile, DominicCase SGSB-E768B-EEntrepreneurshipByteboard aims to replace the pre-on-site technical interview for software engineers with a more effective, efficient, and equitable web-based assessment. The case follows the founding team’s journey from problem definition and customer development through the testing of their minimum viable product and validation of their core value hypothesis. By recounting Byteboard’s early quest towards product-market fit, the case poses several key questio...Starting at €5.74
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Crocs (A): Revolutionizing and Industry's Supply Chain Model for Competitive Advantage
Holloway, C; , Lee, H; , Hoyt, D; , Silverman, A; , Marks, MCase SGSB-GS57A-EService and Operations ManagementEste caso analiza el crecimiento asombroso de Crocs, Inc., un fabricante de zapatos de plástico, desde 2003 hasta principios de 2007. Gran parte del crecimiento de la empresa fue posible gracias a una cadena de suministro altamente flexible que permitió a Crocs desarrollar productos adicionales dentro de la temporada de ventas. El modelo habitual en la industria de la moda era recibir órdenes mucho antes de cada temporada de ventas, y producir es...Starting at €8.20
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Crocs: Revolutionizing and Industry's Supply Chain Model for Competitive Advantage - Teaching Note
Holloway, C; , Lee, H; , Hoyt, D; , Silverman, A; , Marks, MTeaching Note SGSB-GS57TN-EService and Operations ManagementThis case discusses the astounding growth of Crocs, Inc., a manufacturer of plastic shoes, from 2003 through early 2007. Much of the company’s growth was made possible by a highly flexible supply chain which enabled Crocs to build additional product within the selling season. The normal model used within the fashion industry was to take orders well in advance of each selling season, and produce to those orders, with relatively little additional...Starting at €0.00
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MyVillage: Home-Based Childcare For All
Siegelman, Russell; Hattendorf, Laura, Scott, MitchelCase SGSB-E701-EEntrepreneurshipStarting at €8.20