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Darden University of Virginia (USA)
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Introduction to Optimization Models
Carraway, Robert L.Technical Note DARDEN-QA-0682-EDecision AnalysisWe refer to a model that uses mathematical programming to find an optimal quantity as an optimization model. Thus, an optimization model differs from an evaluation model in that it goes beyond simply evaluating the consequences of proposed alternatives: It actually identifies the “optimal” alternative. How does an optimization model accomplish this impressive task? In this age of readily available computing power and ever more user-friendly softw...Starting at €8.20
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Eliciting and Evaluating Expert Forecasts
Lichtendahl, Kenneth C. Jr.Technical Note DARDEN-QA-0734-EDecision AnalysisThis note emphasizes the idea that managers will often want to ask experts to express their opinions about important business risks using the precise language of probability. Examples are drawn from the 2008 financial crisis and involve value-at-risk financial reporting. The second half of this note explains how a manager might use a scoring rule to evaluate the quality of experts' probability forecasts. This note is intended to accompany an inst...Starting at €8.20
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A GLUM Primer: The Risk-Adjusted Expected Value
Pfeifer, Phillip E.; Bodily, Samuel E.; Baucells, ManelTechnical Note DARDEN-QA-0849-EDecision AnalysisThe purpose of this note is to improve on the expected value criterion by incorporating the willingness and capability to take risk of a rational decision maker. First, this note will review the concept of expected net present value (ENPV) and demonstrate its limitations. Next, we introduce the notion of play capital, or the most one is willing to put at risk in view of one’s life circumstances, goals, and resources. Then, we introduce the genera...Starting at €8.20
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Giving and Receiving Feedback Evaluation
James, Erika Hayes; Clawson, James G.Technical Note DARDEN-OB-0916-ELeadership and People ManagementThis chart can be used to help students reflect on and document their feedback conversations. In the course of giving or receiving feedback, we often become so embroiled in what we are saying or in what is being said to us that we fail to reflect on the quality and impact of the communication. Though intended to accompany the technical note “Feedback” (UVA-OB-0746), the chart is useful with many other materials on assessing performance.Starting at €8.20
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Leadership and Choice Theory
Horniman, Alexander B.Technical Note DARDEN-OB-1052-ELeadership and People ManagementThis technical note explores leadership through the framework of choice theory. As human beings, we actively engage in four strongly interconnected domains of choice: our activities, our thinking, our feelings, and our physiology. Effective leaders understand the behaviors they are choosing and the potential consequences of those behaviors for others. Choice theory provides a framework for choosing behaviors that solve problems and create value. ...Starting at €8.20
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Performance Management Systems: How Companies are Rethinking People Development
West, June A.; Kelly, John P.Technical Note DARDEN-OB-1219-ELeadership and People ManagementBusiness has become increasingly globalized, interconnected, and disrupted by the unceasing progress of technology. As markets span ever-larger geographical areas, the war for talent among companies continues to heat up. As businesspeople enter the workforce, they seek not only challenging and stimulating roles with competitive compensation, but also organizations dedicated to people development. To attract the best and the brightest, companies a...Starting at €8.20
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The Cycling Industry
Farris, Paul W.; Hoeller, DanielTechnical Note DARDEN-M-0744-EMarketingThis note explores brand evolution in a growing industry. Four high-end U.S. bicycle frame manufacturers (Trek, Seven, Moots, and Cérvolo) compete for brand status in the $2,000-and-up mountain bike market. Challenged by a coming carbon shortage and famed cyclist Lance Armstrong's retirement, the continued domination of Asian imports, and the reduction in the number of local bike shops, this industry faces significant strategy challenges.Starting at €8.20
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Using Social Media in the B2B Context
Spekman, Robert E.; Dotson, ElianeTechnical Note DARDEN-M-0778-EMarketingBusiness-to-business marketers have begun to appreciate the value social networks -- specifically, the use of social media -- to nurture relationships with current customers and to reach one’s potential customers. This note explores the different facets of social media: what it is, what the risks are, and how best to harness it for use in a B2B context. Despite skepticism regarding their efficacy and whether they accomplish the goals established ...Starting at €8.20
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The Influence of Social Media on Purchase Decisions in High Involvement Categories
Wilcox, Ronald T.; Black, PollyTechnical Note DARDEN-M-0786-EMarketingThis note discusses how social media marketing can be used to influence the consumer decision process for goods and services. It links social media's influence to the different stages of the purchase process for high-involvement items. The material is suitable for MBA, undergraduate, and executive education students.Starting at €8.20
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Customer Segmentation in Business-to-Business Markets
Spekman, Robert E.; Stein, JoshuaTechnical Note DARDEN-M-0792-EMarketingThe purpose of this note is to help students better understand the concept of customer segmentation in a business-to-business (B2B) context, focused on such topics as the role segmentation plays in the larger marketing strategy of which it is a part, the process, primary approaches, and variables.Starting at €8.20