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    Barona S.A. (Portuguese Version, Brazil)

    Fraguas, Rafael ; Tàpies, Josep

    Portuguese Brasil , Spanish

    • Reference: SM-1526-PB

    • Year: 2004

    • Number of pages: 9

    • Publication Date: Jul 25, 2008

    • Source: IESE (España)

    • Type of Document: Case

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    Description

    Joaquín Machado, owner of the company Barona S.A., is forced to activate the board of directors when a new partner joins the company. In this situation, Machado considers the possibility of giving a broader perspective to the board's approach.

    Keywords

    Board of Directors competitive dynamics Competitive Strategy Creativity Distribution