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    Souqalmal: The Choice Is Yours (A)

    Narayanan, V.G. ; Thapar, Alpana

    • Reference: HBS-120028-E

    • Number of pages: 16

    • Geographic Setting: Geographic Setting:Middle East

    • Publication Date: Feb 10, 2019

    • Fecha de edición: Aug 18, 2020

    • Source: HBSP (USA)

    • Type of Document: Case

    • Industry Setting: Industry Setting:Insurance

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    Description

    This case describes how Ambareen Musa, Founder and CEO of Souqalmal, a Dubai-based online comparison aggregator of banking and insurance products launched her business in 2011 and rapidly grew it over next couple of years. However, by 2017, the Mauritian

    Keywords

    Accounting Competitive Strategy Finance Financial statements Income statements