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    C.R. Barger & Sons, Inc. (A)

    Hess, Edward D. ; Modica, Shizuka ; Barger, Ed

    • Reference: DARDEN-ENT-0106-E

    • Number of pages: 3

    • Publication Date: Sep 17, 2008

    • Fecha de edición: Aug 13, 2010

    • Source: Darden University of Virginia (USA)

    • Type of Document: Case

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    Description

    C.R. Barger & Sons, Inc., (Barger) operated two businesses: It installed gas, water, and sewer lines, and it manufactured and sold precast-concrete septic tanks. In 2002, after 35 years as a local supplier of septic tanks, this end of the business had reached a plateau. Barger did not have a distinctive brand or product, and its sales were limited primarily to East Tennessee. Barger was on the verge of closing down its septic-tank business when, in 2004, the founders’ grandson assumed leadership of precast concrete operations. The challenge he faces is how to take a nondistinctive commodity product and turn it into a viable growth business.

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    Keywords

    commoditized products entrepreneurshi[p Growth strategies