Unilever (2017): el Consejo de Administración y el CEO en el gobierno corporativo y la estrategia

By Canals, Jordi

Este caso enumera algunos de los desafíos que afrontan el Consejo de Administración de Unilever y su CEO, Paul Polman, en marzo del 2017. El contexto de la empresa incluye cambios en el comportamiento del consumidor, volatilidad e intentos fallidos de compra por parte de Kraft Heinz.

Collection: IESE (España)

Ref: SM-1671

Format: PDF

Number of pages: 19

Publication Date: Jul 26, 2019

Language: Spanish, Portuguese Brasil, English

What material is included in this case:

Other supplements

Description

Year: 2017

Geographic Setting: América del Norte, Asia, Europa

Learning Objective

- Reflexiona sobre el papel de Paul Polman en el período 2009-2017 - Razona la estrategia de Unilever - Responde: ¿cuál habría sido la reacción adecuada de Unilever tras el intento de compra?

Unilever (2017): el Consejo de Administración y el CEO en el gobierno corporativo y la estrategia

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Unilever (2017): el Consejo de Administración y el CEO en el gobierno corporativo y la estrategia

What material is included in this case:

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Learning Objective

Unilever (2017): el Consejo de Administración y el CEO en el gobierno corporativo y la estrategia

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