Valoración de marcas e intangibles

By Fernández, Pablo

Finance

El objetivo de esta nota es mostrar las limitaciones de varios de los métodos propuestos para valorar marcas y capital intelectual, y establecer, dentro de los límites que impone la propia realidad de la marca, pautas para crear valor examinando las marcas y el capital intelectual.

Collection: IESE (España)

Ref: FN-479

Format: PDF

Number of pages: 21

Publication Date: Mar 21, 2001

Language: Spanish

Description

Learning Objective

Revisar métodos de valoración de marcas.

Valoración de marcas e intangibles

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Valoración de marcas e intangibles

Description

Learning Objective

Valoración de marcas e intangibles

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