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Logística del automóvil. Estrategias y claves de las operaciones logísticas en el sector del automóvil
Sabrià, Frederic; De Zan, A.T.; Longstaff, J.A,; Nikolaisen, Jan A.Book BK-261Service and Operations ManagementUn riguroso estudio sobre los procesos, las estrategias y las claves de las operaciones logísticas en la fabricación de automóviles. Tres aspectos definen el escenario en el sector de la automoción: cambio en el comportamiento de los clientes, sobrecapacidad de producción y alianzas estratégicas. Esta obra analiza los aspectos operativos y las estrategias de producción de los principales fabricantes de automóviles, describe sus tendencias y ofrec... -
Administración de servicios
Huete, Luis MaríaBook BK-277Leadership and People Management, Marketing, Service and Operations ManagementUn manual completo de gestión de empresas de servicios realizado por cuatro autoridades académicas. Las empresas de servicio se han posicionado como uno de los principales motores de la economía mundial, por lo cual su administración merece un profundo análisis. En esta obra se analizan las estrechas interrelaciones que existen entre los procesos de marketing, operaciones y recursos humanos en la administración de empresas de servicio. El libr... -
When Business Meets Culture
Book BK-460-EService and Operations ManagementThis book is the result of a research project that started three years ago. It presents the insight of a group of seven IESE Professors with a view to promoting the role of culture as a force for social and economic development. It also analyses how cultural institutions can find new perspectives in their management. The objective is to bring about cross-fertilization between the world of business and the world of culture with a view to creating ... -
Managing eHealth: From Vision to Reality
Book BK-537-EInnovation and Change, Service and Operations ManagementManaging eHealth gathers together state-of-the-art expertise in the field. A broad overview of eHealth concepts is presented alongside an in-depth analysis of some of the most important related issues. As such, this book constitutes an excellent source of information for gaining a better understanding of information technologies in healthcare; for reviewing how healthcare will change as a consequence; and how to manage these changes in order to r... -
¿Por qué mi plan nunca se cumple?
Muñoz-Seca, BeatrizBook BK-582Knowledge and Communication, Service and Operations ManagementLograr que suceda lo que se ha ideado para la empresa es el reto al que empresarios y directivos se enfrentan cada día. Descubra en este libro cómo el rojo pasión, los cerebros de obra y el conocimiento pueden lograr que suceda, aportándole un esquema para lograr autonomía y proactividad, así como las herramientas necesarias para configurar las Operaciones en una empresa de Servicios. Beatriz Muñoz-Seca le propone explotar el uso del conocimien... -
Managing Media Businesses
Book BK-598-EDecision Analysis, Finance, Information Technologies, Knowledge and Communication, Leadership and People Management, Marketing, Service and Operations Management, StrategyThis book is a practical guide to every aspect of managing media businesses. Written by a team of experts and illustrated with interviews from leading industry players, it addresses the unprecedented change and uncertainty facing the industry. Do newspapers, magazines or books have a future? Will terrestrial television or cable services exist as meaningful players in five years' time? Is there a way to make multiple consumption platforms work to... -
Evolution of a Treatment: The Case of Diabetes
Bohmer, Richard; Feldman, Laura R.; Street, JeffCase HBS-302023-EService and Operations ManagementThis case is available in only hard copy format (HBP does not have digital distribution rights to the content). As a result, a digital Educator Copy of the case is not available through this web site. Scientific knowledge surrounding diabetes mellitus has grown over the last century to include its cause, treatment, and prevention strategies. However, the type and level of care that patients receive is suboptional. This case examines the forces in...Starting at €6.75
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IBM Corp. Turnaround, Teaching Note
Nolan, Richard L.Teaching Note HBS-301073-EService and Operations ManagementTeaching Note for (9-600-098).Starting at €0.00
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Vickers, Inc.: Omaha Plant (Spanish Version)
Han, HelenCase HBS-602S16Service and Operations ManagementEl nuevo vicepresidente del grupo industrial en Vickers, Inc., un fabricante de la bomba, debe decidir si detener la mayor instalación de producción de la empresa con sede en Omaha, Nebraska. La planta está plagado de equipo anticuado, las relaciones sindicales antagónicos, y una misión clara para el futuro.Starting at €6.75
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Economics of Retail Banking Note
Frei, Frances X.; Campbell, DennisCase HBS-602153-EService and Operations ManagementThis student technical note is used in the third module of a course on Managing Service Operations, which addresses how service managers can inform their decisions with customer data (606-097). Explains the financial operations of retail banking, highlighting profitability challenges facing the industry. For U.S. banks, it is quite common for more than half of the customer base to be unprofitable and to have relatively few customers make up the v...Starting at €6.75