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Forma Moderna, S.A. (B)
Nueno, Pedro; Rosemberg, MichaelCase E-2-EEntrepreneurshipStarting at €5.74
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Forma Moderna, S.A. (B)
Nueno, Pedro; Rosemberg, MichaelCase E-2EntrepreneurshipForma Moderna (B) describes the developments during the first year of activity of a newly created fitness center. The concept of the business was new to Spain and the entrepreneurs were foreigners. Start-up problems and personal problems created a difficult time. The case deals with aspects of interpersonal relationships, doing business in a foreign country (administrative and legal issues), personal values, and priorities of the entrepreneur.Starting at €5.74