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Microsoft Windows: The Launch of Windows 7
Miranda R. Goode; Matthew BallCase IVEY-9B09A023-EMarketingIn early 2009, Microsoft began preparing for the launch of its next operating system, Windows 7. Successfully marketing Windows 7 had become essential for the company, which had faced numerous challenges in recent years, including a commercial and public relation failure of its last operating system, Windows Vista. While Windows 7 had received strong pre-release reviews, its success depended on Microsoft's ability to overcome the lingering skepti...Starting at €8.20