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Tidal Cloud: Cost Allocation in the Cloud - Teaching Note
Raney, RobertTeaching Note CT-38-EAccounting and ControlThis case uses a contemporaneous setting to introduce core managerial accounting concepts related to cost allocation, cost systems, activity-based costing and cost analysis for strategic decision making. The case is set in July of 2016 with Tidal Cloud, a late-stage startup with three products that differentially consume indirect costs of the company. Tidal has benefited from a period of high growth and the potential of a lucrative exit is on ev...Starting at €0.00
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Access Health CT: Marketing Affordable Care (A)
Quelch, John A.; Norris, MichaelCase HBS-514119-EMarketingAt the close of open-enrollment in March of 2014, Kevin Counihan, CEO of Access Health CT, Connecticut's state health insurance exchange, stops to consider the success it has experienced so far and think about how to ensure its long-term sustainability.Starting at €8.20
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EMI and the CT Scanner (A) (Spanish version)
Bartlett, Christopher A.Case HBS-315S08StrategyDescribes the development of the first CT Scanner by EMI, a company new to the medical industry, and EMI's entry into the U.S. market. The company's early success is threatened by the entry of a dozen competitors (some very large and experienced), by government regulation, and by internal organizational problems.Starting at €8.20
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EMI and the CT Scanner (B) (Spanish version)
Bartlett, Christopher A.Case HBS-315S09StrategyDescribes the development of the first CT Scanner by EMI, a company new to the medical industry, and EMI's entry into the U.S. market. The company's early success is threatened by the entry of a dozen competitors (some very large and experienced), by government regulation, and by internal organizational problems.Starting at €5.74
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IESE Insight. Issue 38. Third Quarter 2018
IESE InsightMagazine REV-80-EBusiness Ethics and Corporate Social Responsibility, Finance, Information Technologies, Innovation and Change, Leadership and People Management, StrategyOn the 25th anniversary of the Center for International Finance, this magazine reflects on the big ideas shaping the future of finance. Mireia Giné and Miguel Antón explain how pioneering fintech business models can afford greater speed and efficiency, personalization, automation and easier access, while reducing many of the problems that have long plagued traditional financial exchanges. Christian Eufinger outlines the various crowdfunding optio...Starting at €22.00
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IESE Insight. Número 38. Tercer trimestre 2018
IESE InsightMagazine REV-80Business Ethics and Corporate Social Responsibility, Finance, Information Technologies, Innovation and Change, Leadership and People Management, StrategyDiez años después de la caída de Lehman Brothers y el inicio de la crisis que azotó el sistema financiero mundial, asistimos a la reconfiguración del sector protagonizada por las fintech. Aportan velocidad, eficiencia, personalización, automatización, reducción de los problemas tradicionales y acceso a tecnologías sofisticadas, y no solo al sector financiero, prometen Mireia Giné y Miguel Antón. Christian Eufinger, por su parte, señala sus punto...Starting at €22.00
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Innovate Safely-CT Scanners and Radiation Risk
Luo, Hong; Galasso, AlbertoCase HBS-719486-EStrategyStarting at €8.20
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Access Health CT: Marketing Affordable Care (B)
Quelch, John A.; Boudreau, Emily C.Case HBS-517070-EMarketingSupplement to case 514119.Starting at €5.74
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Innovate Safely-CT Scanners and Radiation Risk, Teaching Note
Luo, Hong; Galasso, AlbertoTeaching Note HBS-720398-EStrategyTeaching note for case 719486.Starting at €0.00
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Access Health CT: Marketing Affordable Care (A) & (B), Teaching Note
Quelch, John A.Teaching Note HBS-515014-EMarketingTeaching note for case 514119.Starting at €0.00