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Burro: Tools for a Better Life in Ghana
Nicole R.D. Haggerty; Francis Ayensu; Amy Lin; Caleb Chan; Michelle YickCaso IVEY-9B18M049-EDirección estratégica, Iniciativa emprendedoraBurro was a growing start-up in Ghana with a mission to provide “tools for a better life” to Ghanaians by distributing products that addressed local needs. In February 2015, after seven years of operation, the company had finally become profitable. Demand for Burro’s sustainable products was growing quickly in the booming Ghanaian market. The country manager wanted to determine a strategy for growth to maximize the success of Burro's future....Desde 8,20 €
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Bella Springs
Nicole R.D. Haggerty; Francis Ayensu; Jesse Brame; Chris Lau; Gerry LiCaso IVEY-9B13D009-EDirección estratégica, Iniciativa emprendedora, Servicios y operacionesThe founder of a water purification, packaging and distribution company in Ghana, Africa, faced some operational issues. Demand has increased for the company’s water sachets, but the founder needed to develop strategies to increase the firm’s current operational capacities to meet this demand. He and the operations manager needed to determine how the company can position itself as a successful high-growth company in a developing and sometimes unc...Desde 8,20 €
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Scuby's Enterprises: Starting a Business in Ghana
Francis Ayensu; Nicole R.D. Haggerty; Julianna Faircloth; Helen Fisher; David MacNicolCaso IVEY-9B14M041-EDirección estratégica, Iniciativa emprendedoraIn October 2011, a young entrepreneur in Ghana faced a critical moment. Given his degree in marketing from the Ghana Institute of Management and Public Administration and his past work experience running a retail clothing store, he was confident he could branch out and start his own photocopying service in his hometown of Koforidua, where there was a distinct undersupply of photocopying services. The proposed store would be located near All Natio...Desde 8,20 €
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EA Financial Services
Francis Ayensu; Nicole R.D. Haggerty; Logan Burnett; Stephanie Lachance-Coward; Taylor KlimoskoCaso IVEY-9B14M042-EDirección estratégica, Iniciativa emprendedoraEA Financial Services was a microfinance institution in Koforidua, Ghana. In its seven months of operation, it had done well to establish a client base, before it lacked sufficient capital to meet the growing demand for new loans. Although having a growing client base is a positive sign, the lack of capital was a significant burden—the company had to begin turning down loan requests. The owner knew that potential clients would likely deal with on...Desde 8,20 €