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Rakuten's CEO on Humanizing E-Commerce
Mikitani, HiroshiArtículo HBS-R1311A-ERakuten is Japan's version of Amazon, but it offers a very different shopping experience. The goal of its founder in 1997 was to allow small and midsize merchants to set up shop on the internet very easily and to provide the kind of hospitality and customer service that even chain restaurants offer in Japan. Mikitani didn't want an internet superstore; he wanted something more like a bazaar, where shop owners would curate the merchandise and inte...Desde 8,20 €
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Masao Ogura's Haulage Revolution: Home Delivery Service (Takkyubin)
Sáez, Francisco J.; Riquelme, Hernán; Kase, KimioCaso DG-1484-EDirección estratégicaThe case describes the thought and change process of an entrepreneur who revolutionsed the haulage industry in Japan. Along with other three cases this serves to identify the mental schemata of business leaders. In Mr Ogura's case his metal scheme is classified as Proto-Image of the Firm (PIF) approach.Desde 8,20 €
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Norio Ohga: The Fifth President of Sony Corporation
Sáez, Francisco J.; Riquelme, Hernán; Kase, KimioCaso DG-1481-EDirección estratégicaThe case analyses the conceptual scheme or model identified in Norio Ohga's management style, which we call the proto-image of the firm (PIF) approach. Sony's success in its diversification strategy is explained on the basis of PIF.Desde 8,20 €
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Chihiro Kanagawa, President of Shin-Etsu Chemical
Sáez, Francisco J.; Riquelme, Hernán; Kase, KimioCaso DG-1483-EDirección estratégicaThis case examines the professional career of Chihiro Kanagawa, and shows how he turned Shin-Etsu Chemicals into a major international player in a sector in which Japanese companies had traditionally been uncompetitive. The case illustrates Kanagawa's dynamic management style and the value system on which it is based and we call the profit- arithmetic (PA) approach. Shin-Etsu Chemical's success by not spending money on projects not generating imm...Desde 8,20 €
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The Great East Japan Earthquake (E): Yamato Transport's Response
Takeuchi, Hirotaka; Kosinski, Leonard; Royce, Christina; Stetsovskaya, Anna; Vasilyev, EvgenyCaso HBS-713442-EDirección estratégicaCEO Kikawa of Yamato Transport gave orders to his managers right after the triple disaster hit the Tohoku region of Japan to do whatever it takes to save lives and not to worry about costs. He also felt that he had to confront the government to make donations to the affected district tax-free. He also wanted to donate 10 yen per Takkyubin package the company was delivering as relief money for Tohoku but was wondering how the shareholders would re...Desde 5,74 €
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Modernization
Fabbe, Kristin E.Caso HBS-719040-EEconomíaThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). In 2005, Teruo Yabe is asked to revive Tessei, the 669-person JR-East subsidiary responsible for cleaning its Shinkansen (""bullet"") trains. Operational mistakes, customer complaints, safety issues, and employee turnover are at or near all-time highs, even as the demands on Tessei continued to grow. ...Desde 8,20 €
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Rakuten: To Stay or Not To Stay In The UK
Naoto Nadayama; Arto LindblomCaso IVEY-9B20M022-EDirección estratégicaIn 2016, Rakuten, the largest e-commerce company in Japan, was at the crossroads of its UK operations. After 2008, Rakuten had accelerated internationalization, mainly by acquiring local e-commerce companies. In the foreign markets, Rakuten leveraged its e-commerce platform model, with which it had achieved huge success in the Japanese e-commerce market in the 2000s. In 2011, it acquired UK-based e-commerce company, Play.com. At that time, Play.c...Desde 8,20 €
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The Great East Japan Earthquake (F): Google Japan's Response and Recovery Efforts
Takeuchi, Hirotaka; Tanaka, Tomoharu; Krut, Kavi; Bishop, March; Bisutti, E. Kyle; Zalisk, AdamCaso HBS-716474-EDirección estratégicaDesde 5,74 €
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Consumer Payment Systems - Japan
Edelman, Benjamin; Hagiu, AndreiCaso HBS-909007-EDirección estratégicaIn 2008, the Japanese consumer payments landscape featured ongoing widespread use of cash, limited use of credit cards and rapid rise of e-money systems based on contactless technology embedded in cards and especially mobile phones. The case details the alliances that created new products, as well as the regulations that sometimes stood in the way. Throughout, the case identifies incentives for both consumers and merchants, including direct costs...Desde 8,20 €
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Raksul
Kominers, Scott Duke; Kotosaka, Masahiro; Sato, Nobuo; Kanno, AkikoCaso HBS-819115-EIniciativa emprendedoraRaksul, 2018 Forbes Japan "Startup of the Year," ran an e-commerce platform drawing upon thousands of individual suppliers. Launched as a business-to-business printing services marketplace, Raksul had recently expanded to operate both a logistics/delivery marketplace and a television advertising marketplace. Each marketplace faces its own growth challenges; at the same time, the CEO must consider whether and how each marketplace can enhance the o...Desde 8,20 €