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    Norio Ohga: The Fifth President of Sony Corporation

    Sáez, Francisco J. ; Riquelme, Hernán ; Kase, Kimio

    English , Spanish

    • Reference: DG-1481-E

    • Year: 1995

    • Number of pages: 22

    • Geographic Setting: Japón

    • Publication Date: Jan 20, 2006

    • Source: IESE (España)

    • Type of Document: Case

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    Description

    The case analyses the conceptual scheme or model identified in Norio Ohga's management style, which we call the proto-image of the firm (PIF) approach. Sony's success in its diversification strategy is explained on the basis of PIF.

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    Keywords

    General management Strategy Top management