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RCD Espanyol : Análisis económico de los partidos de fútbol
Davila, Antonio; Oyon, DanielCaso C-783Contabilidad y controlEl caso presenta un estudio del partido, el trofeo Ciutat de Barcelona, que el RCD Espanyol jugaba cada año como inicio o arranque de la temporada. Proporciona detalles económicos del propio partido y del equipo, con el objetivo de que los estudiantes puedan analizar si el torneo era o no rentable. Este caso está diseñado como material introductorio para cursos de contabilidad de gestión y economía del deporte. Introduce los conceptos de costes v...Desde 8,20 €
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The Challenges of Corporate Innovation
Davila, Antonio; Joost KorverCaso E-213-EDirección estratégica, Iniciativa emprendedoraThe case describes the challenges of a new manager appointed to run the innovation initiative of a large multinational. The corporate CEO supports the need for innovation and sets up a dedicated department. Gina, the newly appointed manager, faces the decision of how to set up the department. She contemplates several options including consulting to business units, training and running innovation projects. In trying to bring innovation to the corp...Desde 8,20 €
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Dorna Sports SL: La gestión del Campeonato del Mundo de MotoGP
Urriolagoitia, Lourdes; Davila, AntonioCaso E-138Iniciativa emprendedora, Innovación y cambioCarmelo Ezpeleta y Pau Serracanta, de Dorna, están considerando la posibilidad de organizar un gran premio adicional en Norteamérica. Dorna es la empresa que organiza el mundial de MotoGP. El caso presenta el modelo de negocio y cómo aporta valor Dorna en una industria con diversos actores y donde Dorna decide las reglas de juego y establece el atractivo del producto.Desde 8,20 €
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Winning Strategies The Spanish Royal Tennis Federation
Oliver, Daniel; Davila, AntonioCaso DG-1498-EServicios y operacionesEl mismo que habíaSince 1995, Spain has had the most men tennis players on the ATP Top 100. The case presents the state of tennis in Spain in 2004 with the objective of having students analyze the different constituencies of a sport and how each one brings something to create success. The case can be used to analyze the sports industry or to go through an industry form an industrial organization perspective.Desde 8,20 €
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Schneider Electric: Opening Up to External Innovation, Teaching Note
Davila, AntonioNota del Instructor HBS-119110-EContabilidad y controlTeaching note for case 119061.Desde 0,00 €
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Driving Innovation Through Intrapreneurship at Chiesi
Castelltort, Albert; Davila, AntonioCaso E-193-EIniciativa emprendedora, Innovación y cambioChiesi Farmacuetici developed a new program to create a more entrepreneurial culture in its Spanish division. The program was based on Lean Startup principles with employees moving from selecting an idea to developing a business. However, at the end of the program, unexpected challenges arose.Desde 8,20 €
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The Alas - Red Bull Project: X - Sports Challenges
Oliver, Daniel; Davila, AntonioCaso DG-1503-EIniciativa emprendedoraThe Alas-Project case describes a sporting project that beat two world records: the longest distance and time flown in free fall. The case addresses the issue of valuing the project. In this case, Red Bull together with the Spanish Army sponsored the project putting a certain amount of money and resources to support the project. The question remains as to what was the value to the sponsors of the project. The case describes the project itself, th...Desde 8,20 €
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Euroleague Basketball: The Challenges of Growing a New League
Haack, Kirsten; Davila, AntonioCaso E-144-EDirección estratégica, Iniciativa emprendedora, Innovación y cambioThe case describes the evolution of Euroleague Basketball since its creation as an alternative to the federal structure of FIBA Europe to the present. The case study deals with issues of governance and how the governance structure evolves as the Euroleague product gains more prestige. It also addresses the business structure of a league marked by its triumphs and also for putting national leagues in an awkward situation. And in closing it address...Desde 8,20 €
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Schneider Electric: Opening Up to External Innovation
Davila, AntonioCaso HBS-119061-EContabilidad y controlSchneider Electric has put together a structure to fulfill its needs to address the changes in technologies and markets that promise to redefine its markets. Case protagonists have to evaluate whether these solutions are enough to satisfy these needs and how to make them as effective as possible. Schneider Electric competes in tough but stable markets around energy management, automation, and control of infrastructures ranging from homes to produ...Desde 8,20 €