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Euroleague Basketball: The Challenges of Growing a New League
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Reference: E-144-E
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Number of pages: 32
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Geographic Setting: Europa
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Publication Date: Nov 21, 2011
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Source: IESE (España)
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Type of Document: Case
Description
The case describes the evolution of Euroleague Basketball since its creation as an alternative to the federal structure of FIBA Europe to the present. The case study deals with issues of governance and how the governance structure evolves as the Euroleague product gains more prestige. It also addresses the business structure of a league marked by its triumphs and also for putting national leagues in an awkward situation. And in closing it addresses future growth challenges.
The case study may be used to discuss governance and compare the federal structure with a team-owned league, to discuss business models in the world of sports and also globalization issues.
Learning Objective
The discussion begins with the federal structure and explores which of its limitations led to the creation of the Euroleague. The Euroleague's governance structure will then be discussed in order to analyze the business model and how this model is negatively affecting national leagues.