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Reinventing Ericsson
Narayandas, Das; Beyersdorfer, DanielaCaso HBS-507075-ELiderazgo y Dirección de personasTo maximize their effectiveness, color cases should be printed in color. Carl-Henric Svanberg, CEO of the Swedish telecom infrastructure company Ericsson, has to reorganize the recovering company in late 2003 after a major industry downturn. He is convinced that only a more market-orientated and customer-focused organization will be able to remain competitive in this maturing, high-technology focused industry. Presents his change project, in whic...Desde 8,20 €
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Ericsson: Leading in Times of Change
Narayandas, Das; Beyersdorfer, DanielaCaso HBS-507074-ELiderazgo y Dirección de personasTo maximize their effectiveness, color cases should be printed in color. After its dramatic corporate turnaround, the Swedish telecom infrastructure company Ericsson hires a new CEO to bring the former Swedish flagship company back on track. Puts students in the shoes of Carl-Henric Svanberg, an industry outsider and CEO of locks group Assy Abloy, who does not hesitate a moment when he gets the call in early 2003. Looks back on the reasons for Er...Desde 8,20 €
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Kjell & Company: Electronics Accessories Retail in the Nordics
Palepu, Krishna G.; Narayandas, Das; Herman, KerryCaso HBS-116009-EServicios y operacionesSwedish electronics accessories retailer Kjell is considering several issues as it plots its next stage of growth. How should it balance opportunities to expand retail stores into a new market (Oslo, Norway) with additional growth in its home market-Sweden-with decisions about investments to build out its nascent online channel? Simultaneously, the company is piloting a new sales associate performance management system: should store associates be...Desde 8,20 €
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BMW's Project Switch (A): Importers vs. National Sales Companies
Narayandas, Das; Herman, KerryCaso HBS-509023-EMarketingBMW is faced with potential channel conflicts across several EU country markets. The case highlights BMW's approach to redesigning its channel in Greece. The case provides details on both headquarter and country head perspective on BMW's channel strategy.Desde 8,20 €
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BMW's Project Switch (B): Importers vs. National Sales Companies
Narayandas, Das; Herman, Kerry; Winig, LauraCaso HBS-509024-EMarketingBMW is faced with potential channel conflicts across several EU country markets. The case concludes the (A) case's exploration of BMW's approach to redesigning the channel in Greece. The case provides details on both headquarter and country head perspective on BMW's channel strategy.Desde 5,74 €