Kjell & Company: Electronics Accessories Retail in the Nordics

By Palepu, Krishna G. / Narayandas, Das / Herman, Kerry

Swedish electronics accessories retailer Kjell is considering several issues as it plots its next stage of growth. How should it balance opportunities to expand retail stores into a new market (Oslo, Norway) with additional growth in its home market-Sweden-with decisions about investments to build out its nascent online channel? Simultaneously, the company is piloting a new sales associate performance management system: should store associates be measured by monthly targets, or will daily targets prove to be more useful?

Collection: HBSP (USA)

Ref: HBS-116009-E

Format: PDF

Number of pages: 26

Publication Date: Aug 6, 2015

Language: English

Review date: Aug 6, 2015

Description

Year: 2015

Geographic Setting: Norway;Sweden

Industry Setting: Computers & electronics

Kjell & Company: Electronics Accessories Retail in the Nordics

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Kjell & Company: Electronics Accessories Retail in the Nordics

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Kjell & Company: Electronics Accessories Retail in the Nordics

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