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Banesto
Blázquez, María Luisa; Ballarín Fredes, EduardoCaso DG-1514Dirección estratégica, FinanzasDurante el año 2005, Banesto superó los objetivos previstos, con crecimientos notables en todas las áreas de negocio, mejora de márgenes y mejor calidad de los activos. La presidenta expresó su objetivo de seguir creciendo por encima de la media del sector durante los siguientes tres años, apoyándose en proyectos específicos, en segmentos objetivos y en una mayor potencia comercial. Algunos analistas comentaban si con las tasas de crecimiento pro...Desde 8,20 €
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Consumer Electronics in Catalonia (A)
Blázquez, María Luisa; Ballarín Fredes, EduardoCaso DG-1427-EDirección estratégicaThe case describes the consumer electronics cluster in Catalonia in 1995. At that time, it accounted for 80% of Spanish consumer electronics production and included some of the largest Asian multinationals. Certain circumstances, however, raised doubts as to the the cluster's viability in the medium term: among other things, the production of the firms in the cluster was concentrated in low value added activities; there was no coordination betwee...Desde 8,20 €
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Unions and the Automotive Cluster in Catalonia
Blázquez, María Luisa; Ballarín Fredes, Eduardo; Subirà, AntoniCaso DG-1465-EDirección estratégicaThis case presents the situation of the automotive cluster in Catalonia in 2003, and analyzes the role played by each of the cluster's agents, paying special attention to the unions. It describes how the unions evolved from a historical position of confrontation to much higher levels of cooperation. The case also analyzes the functioning of the automotive industry, the evolution of its competitive bases and the challenges posed for the Catalonia...Desde 8,20 €
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Consumer Electronics in Catalonia (B): The Industry in the 21st Century
Blázquez, María Luisa; Ballarín Fredes, EduardoCaso DG-1428-EDirección estratégicaThe case describes the changes that took place in the consumer electronics industry between 1995 and 2000 at world level and analyses how the Barcelona cluster evolved during this period. It then describes the development of one of the firms in the cluster, Hewlett-Packard, which stopped being a manufacturing centre and instead became a product development centre. Manufacturing was transferred to other countries, while higher value added activiti...Desde 5,74 €
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Struggling with Competition in the Catalan Leather Industry (B)
Subirà, Antoni; Blázquez, María Luisa; Diego, Enrique deCaso SM-1594-EDirección estratégica, Innovación y cambioFrom 2005 on, tanners from Igualada made a successful move from the traditional production of shoe soles to a new market of high-quality leather products sold to clients on the luxury market. However, the number of Chinese tanners had been growing at an increased rate during the previous years, and the Catalan companies knew that their shift to high-quality products would not provide long-term protection against their Chinese rivals.Desde 5,74 €
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Málaga: In Search of Its Identity as a Smart City
Berrone, Pascual; Ricart, Joan Enric; Blázquez, María LuisaCaso SM-1658-EDirección estratégica, Innovación y cambio, Tecnologías de la informaciónThe case examines Málaga's evolution and its positioning as a smart city. It describes various strategic plans followed by the city, its strengths and weaknesses, and the management and leadership of the mayor, Francisco de la Torre. The mayor must define the positioning of the city and decide how to leverage efforts made to transform Málaga into a city of knowledge and culture in that context.Desde 8,20 €
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The Long Process Toward Specialization in the Catalan Leather Industry (A)
Subirà, Antoni; Blázquez, María Luisa; Diego, Enrique deCaso SM-1593-EDirección estratégica, Innovación y cambioThe leather industry had had more than five centuries of history in Catalonia.Spain was incurring the risk of being sanctioned by the European Union if it didn't adhere to strict environmental standards. However, industry representatives claimed to be at a disadvantage with respect to developing countries. The case explains the technical solution implemented in the 1990s. The answer Subirá found to the environmental dilemma was to develop a joint...Desde 8,20 €
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IKEA Enters Spain
Berrone, Pascual; Blázquez, María Luisa; Diego, Enrique deCaso SM-1592-EDirección estratégicaThe case provides an update of the Catalan furniture industry, describing the entry and success of IKEA and the closure of half of the Catalan furniture companies. It addresses the question of why the Catalan companies did not follow IKEA's model and stresses the different configuration of the value chain.Desde 8,20 €
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The Catalan Textile Industry (A)
Berrone, Pascual; Blázquez, María LuisaCaso SM-1595-EDirección estratégica, Innovación y cambioThe case briefly describes the Catalan textile industry, its structure and the different approaches they followed to respond to changing trends in the industry, compared with companies such as Inditex. It relates the challenges brought on by globalization and how they affected the industry in Catalonia.Desde 8,20 €
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The Catalan Textile Industry (B)
Berrone, Pascual; Blázquez, María Luisa; Diego, Enrique deCaso SM-1596-EDirección estratégica, Innovación y cambioBetween 1990 and 1996, more than a quarter of textile-related jobs had been lost in the European Union. European governments faced the daunting task of promoting adequate policies to smooth the transformation that was taking place in the sector and improve its competitiveness. The case explains some of the measures taken by the Catalan government in response to the increasing callenges faced by companies in the textile industry. It also explains ...Desde 5,74 €