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AVE: ¿sostenibilidad en el servicio o reinventarse
Munoz-Seca, BeatrizCaso P-1168Servicios y operacionesEl caso narra las actuaciones llevadas a cabo por la Unidad de Negocio (UN) de la Alta Velocidad de Renfe desde su creación hasta la consecución del Premio Europeo para la Calidad. La UN afronta ahora nuevos retos en un marco desregularizado y con la ampliación de sus servicios. Este caso está basado en el caso "AVE y la búsqueda de la excelencia en el servicio" de la misma autora (P-1017).Desde 8,20 €
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AVE: Sustainable Service or Self-reinvention
Munoz-Seca, BeatrizCaso P-1168-EServicios y operacionesThis case discusses the actions taken by the Renfe High-Speed Business Unit from when it was created until it won the European Quality Prize. The Business Unit is now facing new challenges in a deregulated environment and with expanded services. This publication is based on the case AVE and the Quest for Outstanding Service by the same authorDesde 8,20 €
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Applying Data Science and Analytics at P&G
Datar, Srikant M.; Mehta, Sarah; Hamilton, PaulCaso HBS-121006-ETecnologías de la informaciónSet in December 2019, this case explores how P&G has applied data science and analytics to cut costs and improve outcomes across its business units. The case provides an overview of P&G's approach to data management and governance, and reviews the challenDesde 8,20 €
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Jesús de Benito en S&P (A)
Stein, Guido; Vázquez- Dodero, Juan CarlosCaso ASN-53Ética empresarial y Responsabilidad Social Corporativa, Iniciativa emprendedoraEn noviembre de 1999, después de años de duro trabajo, Jesús de Benito, propietario y director general de S&P, empresa que implantaba SAP y otros servicios informáticos, vislumbraba la posibilidad de trasformar la empresa que había creado en una importante suma de dinero.Desde 8,20 €
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Jesús de Benito at S&P (A)
Stein, Guido; Vázquez- Dodero, Juan CarlosCaso ASN-53-EÉtica empresarial y Responsabilidad Social Corporativa, Iniciativa emprendedoraIn November 1999, after years of hard work, Jesús de Benito, owner and CEO of S&P, a company that implemented SAP and other IT services, saw an opportunity to turn the company he had created into a large sum of money.Desde 8,20 €
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Negotiating the P&G Relationship with Wal-Mart (Spanish version)
Sebenius, James K.; Knebel, EllenCaso HBS-908S01Dirección estratégicaDescribes several internal and external negotiations in the 1980s that led to a significant and growing partnership between Procter & Gamble (P&G) and Wal-Mart. From the perspective of Lou Pritchett, P&G's Vice President of Sales and Customer Development, the unfolding negotiations are described, starting with a canoe trip Pritchett took with Wal-Mart founder Sam Walton. Provides insight into various negotiating situations as well as key lessons ...Desde 8,20 €
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Lou Pritchett: Negotiating the P&G Relationship with Wal-Mart
Sebenius, James K.; Knebel, EllenCaso HBS-907011-EDirección estratégicaDescribes several internal and external negotiations in the 1980s that led to a significant and growing partnership between Procter & Gamble (P&G) and Wal-Mart. From the perspective of Lou Pritchett, P&G's Vice President of Sales and Customer Development, the unfolding negotiations are described, starting with a canoe trip Pritchett took with Wal-Mart founder Sam Walton. Provides insight into various negotiating situations as well as key lessons ...Desde 8,20 €
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IBM and the Reinvention of High School (A): Proving the P-TECH Concept
Kanter, Rosabeth Moss; Malone, Ai-Ling JamilaCaso HBS-314049-EIBM's Corporate Citizenship office created a social and organizational innovation in public education through a business-school partnership. IBM's Stanley Litow was the key architect in designing Pathways in Technology Early College High School, known as P-TECH. The open enrollment high school located in New York City's Brooklyn was launched in 2011 through a joint partnership between IBM, City University of New York (CUNY), and the New York City...Desde 8,20 €
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Brighter Smiles for the Masses--Colgate vs. P&G (Spanish version)
Oberholzer-Gee, Felix; Yao, Dennis; Azevedo Jorge, FilipaCaso HBS-707S33Dirección estratégicaIn 2000, Procter & Gamble Co. introduced Crest Whitestrips, a new, revolutionary product that allowed consumers to whiten their teeth at home. With Whitestrips, P&G created an entire new category in oral care, worth $460 million in 2002. Whitestrips sent P&G's main competitor in oral care, Colgate Palmolive Co., scrambling because several patents protected the strips, making it difficult for Colgate to copy the invention. But in September 2002, t...Desde 8,20 €
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IBM and the Reinvention of High School (B): Replicating & Scaling P-TECH and Partners
Kanter, Rosabeth Moss; Malone, Ai-Ling JamilaCaso HBS-314050-EIBM's Corporate Citizenship office created an innovation in public education through a business-school partnership for widespread replication and diffusion. In 2012, while P-TECH (Pathways in Technology Early College High School) was still in its first year operating, Stanley Litow, IBM's Vice President of Corporate Citizenship and Corporate Affairs and President of the IBM International Foundation, found himself overwhelmed by interested parties...Desde 5,74 €