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INSITE: Simplified Big Data
Sendagorta, Paloma; Gallo, Iñigo; Jiang Wang, ÁngelaCaso M-1384-EMarketingInsite is a customer business intelligence software developed by a European consulting company. The Iberia branch has had poor results during 2020. Of particular concern to the manager is the number of demos that are offered to potential clients: demos granted by the sales team have increased, while sales have decreased. Management has to review the process for granting demos. In particular, the case presents three such decisions: clients who are...Desde 8,20 €
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INSITE: la simplificación del big data
Sendagorta, Paloma; Gallo, Iñigo; Jiang Wang, ÁngelaCaso M-1384MarketingInsite es un programa de software de inteligencia comercial orientada al cliente desarrollado por una empresa de consultoría europea. La división de la península ibérica obtuvo malos resultados en 2020. Al director le preocupa especialmente el número de demos que se ofrecen a los clientes potenciales: las demos concedidas por el equipo de ventas han aumentado, mientras que las ventas han disminuido. La dirección debe replantearse el proceso de co...Desde 8,20 €
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JioMoney M-Wallet: A Cure for the Digital Economy
Poonam Garg; Rashmi Kumar Aggarwal; Vaibhav Garg VaibhavCaso IVEY-9B18E010-EIniciativa emprendedora, Tecnologías de la informaciónReliance Jio Infocomm Limited (Jio) launched JioMoney, a mobile wallet (m-wallet) service, in May 2016. Jio was a new entrant in a market populated by established services. Six months later, when the government of India announced demonetization of two high-value currency notes, India’s cash-driven economy was pushed toward digital payments, providing Jio and its competitors with an opportunity. Jio had advanced technology supporting its service. ...Desde 8,20 €
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Grofers: Re-Energizing Kirana Stores through M-Commerce
Reema Khurana; Susmi RoutrayCaso IVEY-9B16M120-EDirección estratégicaIn 2014, the food and grocery industry in India experienced a surge in the online grocery market. Before that time, existing e-business players had largely avoided the online grocery market because of its complex logistics requirements and issues related to last-mile delivery, or reaching customers in remote areas. The rise of online grocery businesses raised concerns for brick-and-mortar stores, especially local kirana stores (corner stores), ab...Desde 8,20 €
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M Power Micro Finance: Early Battle for Survival
Puran Singh; Bhargav Vishwanathan; Nupur Pavan BangCaso IVEY-9B15M120-EDirección estratégica, Iniciativa emprendedoraWhen M Power Micro Finance was founded in 2009 in the Indian state of Gujarat, a number of challenges in the microfinance market made it difficult for the company to survive. Just months after M Power’s founding, the microfinance industry was hit by a repayment crisis that eroded both profitability and confidence in the industry. With public sentiment turning against microfinance institutions, M Power’s bright growth prospects suddenly disappeare...Desde 8,20 €
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Dr. M. L. Dhawale Trust Hospital - Towards Sustainability
Gayathri Sivaraman; Vasant SivaramanCaso IVEY-9B10B010-EContabilidad y control, Dirección estratégica, FinanzasThis case deals with a rural charitable homeopathic hospital in the state of Maharashtra, India, set in the year 2008. The hospital, Dr. M. L. Dhawale Memorial Trust's Rural Homeopathic Hospital, is one among many clinics and hospitals run by the Dr. M. L. Dhawale Memorial Trust (MLDT). Dr. Navin Pawaskar, the head of the hospital, has to make recommendations to the management team to improve the profitability of the hospital and be financially s...Desde 8,20 €
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Roshan and M-Paisa: The Promise of Mobile Money in Afghanistan
Farah Kurji; Ning SuCaso IVEY-9B19M012-EDirección estratégica, Iniciativa emprendedoraIn 2008, Roshan, Afghanistan’s leading telecommunications provider, launched M-Paisa, its mobile money transfer service, which allowed Afghans to use their mobile phones to transfer funds, receive and repay microfinance loans, make purchases, and disburse and receive salaries. The company was committed to building a financial ecosystem for transparent, safe, convenient, and secure services, which would also contribute to the long-term development...Desde 8,20 €
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K M Trans Logistics: Workshop Operations
Debjit Roy; Arindam BandyopadhyayCaso IVEY-9B14D009-EDirección estratégica, Servicios y operacionesKundanmal Mukanmal Trans Logistics Pvt. Ltd. (KM) is a well-known road transportation company in Western India, operating out of its headquarters as a family business in Jaipur. It functions as a logistics provider for flatbed steel and finished automobiles (primarily four-wheeler passenger cars and light to medium cargo vehicles). The co-executive directors are grappling with large delays with the workshop repairs that are hurting the timely tru...Desde 8,20 €
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Nissan-Portugal
Agell, Pere; Alegre, H.; Segarra, José AntonioCaso M-861MarketingEl importador oficial de Nissan para Portugal debe decidir un cambio de posicionamiento de la imagen de marca. Para ello, deben conjugar distintas interpretaciones de los resultados de una investigación de actitudes de conductores lusitanos.Desde 8,20 €
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El lanzamiento del Nissan Micra en Portugal
Agell, Pere; Baucells Alibés, Manel; Segarra, José AntonioCaso M-977MarketingLA DIRECCION DE NISSAN EN PORTUGAL DEBE DECIDIR EL PRECIO A FIJAR PARA EL NUEVO NISSAN MICRA. PARA ELLO, REALIZA UNA INVESTIGACION COMERCIAL A LOS CLIENTES PRINCIPALES BASADA EN EL ANALISIS CONJUNTO. LOS RESULTADOS DE LA INVESTIGACION PERMITEN DIBUJAR UNA CURVA DE DEMANDA A DISTINTOS NIVELES DE PRECIOS. APARECEN DUDAS SOBRE LA METODOLOGIA DE INVESTIGACION Y LA INTERPRETACION DE LOS RESULTADOS.Desde 8,20 €