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Case

Nissan-Portugal

By Agell, Pere / Alegre, H. / Segarra, José Antonio

Marketing

El importador oficial de Nissan para Portugal debe decidir un cambio de posicionamiento de la imagen de marca. Para ello, deben conjugar distintas interpretaciones de los resultados de una investigación de actitudes de conductores lusitanos.

Collection: IESE (España)

Ref: M-861

Format: PDF

Number of pages: 42

Publication Date: Mar 1, 1992

Language: Spanish

Review date: Mar 1, 1992

Description

Year: 1989

Geographic Setting: Portugal

Nissan-Portugal

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Nissan-Portugal

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Nissan-Portugal

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