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BrapoTech (A): diseñando una estratégia de nacimiento: Una joven empresa de soluciones para telefonía móvil debe decidir cómo globalizarse de forma inteligente
Prats, Mª Julia; Sosna, Marc; Darsch, DaveFocused Case EFC-4Iniciativa emprendedora, Innovación y cambio, Tecnologías de la informaciónEl caso se centra en una pequeña empresa portuguesa de reciente creación -cuyo joven fundador acaba de salir de la universidad- y centrada en el mercado en expansión de la telefonía móvil. La empresa desarrolla soluciones móviles innovadoras que pueden servir a las grandes empresas para hacer negocios con sus clientes y para ofrecerles aplicaciones y servicios de tecnología móvil (por ejemplo, en el ámbito de la banca). En un breve periodo de tie...Desde 8,20 €
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Iberostar: Wave of Change: A Family Business Face to Face With a Global Problem
de Ros, María del Mar; San Román, Elena; Prats, Mª JuliaCaso E-223-EIniciativa emprendedoraDuring the World Travel Market (WTM), held on November 5 and 6 in London, the Wave of Change movement, promoted by Iberostar Group, received the highest award at the International Travel & Tourism Awards in the category, "Outstanding contribution to the travel & tourism industry" It also garnered the prestigious WTM World Responsible Tourism Award, for which it won the prize for "Best for reducing plastic waste" However, the company had not propo...Desde 8,20 €
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Jerónimo Martins Agribusiness: From to Supermarket to Farm
Villafuerte Martin, Antonio;Caso IIST-MI-149-E-EDirección estratégicaJerónimo Martins Agro-Alimentar (JMA) was a new business unit oriented towards dairy, cattle and aquaculture production that the Portuguese food distribution group Jerónimo Martins was developing in March 2015. It was in line with the Group’s top management strategy of backward integration into the primary sector, aimed at securing its supply needs of some products by 2020. However, the 2015 acute price crisis in the European dairy industry made ...Desde 8,20 €
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Fugesa Portuguesa
Murillo de Araoz J. F.; Torres R.; Baucells Alibés, ManelCaso AD-275-EAnálisis de decisiones, EconomíaA fast food chain has to design an optimal expansion plan of franchises in a new market. The case sets the stage to model this situation using integer programming. The situation includes constraints of a financial, human resources and strategic nature. In particular, the financial constraints limit the negative magnitude of both the annual and the cumulative cash flows.Desde 8,20 €
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PT Multimédia.com
Rahnema Alavi, AhmadCaso F-705-EFinanzasThis case describes the IPO of PT Multimédia.com (PTM.com), a subsidiary of Portugal Telecom, in June 2000. According to the weekly newspaper "O Independente", institutional investors had voiced serious reservations about the widely disparate valuations put forward by the institutional tranche's global coordinators, which ranged between 10 and l.l billion euros. The case provides an opportunity for students to analyze a number of issues related t...Desde 8,20 €
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Living PlanIT, Teaching Plan
Eccles, Robert G.; Edmondson, Amy C.; Macomber, John D.; Johnson, RyanNota del Instructor HBS-413039-ELiderazgo y Dirección de personasTeaching plan for case case 410081.Desde 0,00 €
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Portugal: Can Socialism Survive, Teaching Note
Vietor, Richard H.K.Nota del Instructor HBS-718054-EEconomíaTeaching note for case 718024.Desde 0,00 €
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Portugal: Can Socialism Survive
Vietor, Richard H.K.; Sheldahl-Thomason, HavilandCaso HBS-718024-EEconomíaPortugal was not ready to join the European Monetary Union in 1999. With strong unions, weak competitiveness and a legacy of socialism, it could not compete with north-European countries. After borrowing extensively to fund deficits, Portugal went into debt crisis in 2011 and had to borrow from the Troika. As banks failed, structural adjustment followed. Today several structural issues and the threat of external risks continue to cast a shadows o...Desde 8,20 €
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Games for rent in Teléfonos de Portugal
Chason R.; Valor Sabatier, JosepCaso SI-141-EConocimiento y comunicaciónThe case presents the dilemma facing the product manager in charge of the computer game service recently launched by Teléfonos de Portugal. Following an intense advertising campaign, sales have been minimal and the product manager is wondering why this is so and what he can do about it.Desde 8,20 €
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Living PlanIT
Eccles, Robert G.; Edmondson, Amy C.; Thyne, Susan; Zuzul, TionaCaso HBS-410081-ELiderazgo y Dirección de personasLiving PlanIT is a start-up company that has developed a new, innovative business model for sustainable urbanization. This model reflects the software and technology backgrounds of its founders, Steve Lewis and Malcolm Hutchinson, and is in vivid contrast to other models for green or smart cities that are variations on a massive real estate development project. The main economic engine driving Living PlanIT's model is a partner channel strategy a...Desde 8,20 €