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Healy Hudson: e-Sourcing Solutions
Sachon, MarcCaso P-1019-EServicios y operaciones, Tecnologías de la informaciónBased in Munich, Bavaria, the company is a pioneer in the world of e-procurement. It has developed an online purchasing system for the Business-to-Business sector. In the fall of 2000 it is selling two e-commerce products: Impact Ordering and Impact Sourcing. The former is a simple electronic catalog ordering system; the latter is designed for the sourcing of complex goods.Desde 8,20 €
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Healy Hudson: e-Sourcing Solutions (Portuguese Version, Brazil)
Sachon, MarcCaso P-1019-PBServicios y operaciones, Tecnologías de la informaciónBased in Munich, Bavaria, the company is a pioneer in the world of e-procurement. It has developed an online purchasing system for the Business-to-Business sector. In the fall of 2000 it is selling two e-commerce products: Impact Ordering and Impact Sourcing. The former is a simple electronic catalog ordering system; the latter is designed for the sourcing of complex goods.Desde 8,20 €
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Rituals: Enrich Your Life
Nueno, José Luis; del Castillo J.I.Caso M-1176-EMarketing, Tecnologías de la informaciónRituals, an innovative concept in the area of home and body cosmetics, was born within the European Home and Personal Care (HPC) division of Unilever. In 2003 the company faced several challenges as it prepared to roll out its brand to other European nations, reconsider its distribution channels or find financial resources or partners to boost growth. The case first describes the creative process behind the build-up of the Rituals brand and the c...Desde 8,20 €
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Alcatel-Lucent: Marketing the Cell Phone as a Mobile Wallet
Camacho, Nuno; Verniers, Isabel; García Pont, Carlos; Stremersch, StefanCaso M-1279-EInnovación y cambio, Marketing, Tecnologías de la informaciónAlcatel-Lucent (ALU) was gearing up for the launch of a new business: mobile payment services. Mobile payment involves cash transactions between consumers and merchants or between consumers using their mobile phones. The emergence of a new technology in which ALU had strong expertise - near-filed communication (NFC) - represented a huge opportunity, as analysts expected the market for mobile payments to explode in the coming years. But to avoid p...Desde 8,20 €
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Dow's Acquisition Program
Koen H. Heimeriks; Stephen GatesCaso IVEY-9B10M058-EDirección estratégica, Liderazgo y Dirección de personas, Tecnologías de la informaciónThis case illustrates how Dow Chemical acquired and integrated Wolff Walsrode, a German specialty chemicals firm that was part of the Bayer Group. This acquisition, combined with Dow's existing cellulosics unit, helped it create a new specialty business with a forecasted $1.1 billion in annual sales and strengthen its footprint in Central and Eastern Europe. The main challenge in this case concerns the complexities of acquisition integration, whi...Desde 8,20 €
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adidas Group: IT Multi-Sourcing at Adidas, Teaching Note
Applegate, Lynda M.; Saunders, Carol; Gill, Grandon; Wiener, MartinNota del Instructor HBS-816087-ETecnologías de la informaciónTeaching note for case 815002.Desde 0,00 €
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adidas Group: IT Multi-Sourcing at adidas
Applegate, Lynda M.; Wiener, Martin; Saunders, Carol; Gill, GrandonCaso HBS-815002-ETecnologías de la informaciónThis case describes the design and implementation of an IT-multi-sourcing strategy at a large global sportswear company, the adidas Group, which is headquartered in Germany. To help increase the benefits and reduce the risks of its sourcing arrangements, adidas carefully selected two tier-2 vendors to work with its primary tier-1 vendor, a large Indian outsourcing firm that it had worked with closely for over a decade. The management of the multi...Desde 8,20 €
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Healy Hudson: Soluciones de aprovisionamiento electrónico
Sachon, MarcCaso P-1019Servicios y operaciones, Tecnologías de la informaciónLa empresa, ubicada en Munich, Bavaria, es una pionera en el mundo de las adquisiciones electrónicas. Ha desarrollado un sistema de compras "on-line" para el sector del "Business-to-Business". En el año 2000 vendió dos productos de comercio electrónico: "Impact Ordering" e "Impact Sourcing". El primer producto era una sistema simple de pedido por catálogo electrónico, y el segundo producto estaba diseñado para el aprovisionamiento de productos co...Desde 8,20 €
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Host Europe: Advancing CSR and Sustainability in a Medium-sized IT Company
Rüdiger HahnCaso IVEY-9B10M042-EDirección estratégica, Liderazgo y Dirección de personas, Tecnologías de la informaciónThe case deals with issues of corporate social responsibility (CSR) and sustainability in the specific setting of a medium-sized enterprise (Host Europe) in the IT industry. Host Europe is the third largest webhosting company in German-speaking Europe. In recent years, the company has put substantial efforts into living up to its CSR and improving sustainability. The case presents the IT sector in Europe and Germany and highlights several industr...Desde 8,20 €
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CVWarehouse (B): cómo resolver una situación en punto muerto
Prats, Mª Julia; Sosna, Marc; Darsch, DaveFocused Case EFC-18Iniciativa emprendedora, Innovación y cambio, Tecnologías de la informaciónEste caso B no puede impartirse de manera aislada, pues es una continuación directa del caso "CVWarehouse (A): aventuras offline y online en el sector de la contratación". En esta segunda parte se describen las decisiones de la emprendedora durante la crisis y cómo consiguió salir del punto muerto que los inversores habían provocado en sus compañías. El caso expone cómo intenta (y acaba consiguiendo) vender una de sus empresas para comprar la pa...Desde 8,20 €