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Ethical Breakdowns (Spanish version)
Bazerman, Max H.; Tenbrunsel, Ann E.Artículo HBS-R1104CÉtica empresarial y Responsabilidad Social Corporativa(1) Ill-conceived goals may actually encourage negative behavior. Brainstorm unintended consequences when devising them; (2) Motivated blindness makes us overlook unethical behavior when remaining ignorant is in our interest. Root out conflicts of interest; (3) Indirect blindness softens our assessment of unethical behavior when it's carried out by third parties. Take ownership of the implications when you outsource work; (4) The slippery slope ...Desde 8,20 €
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GLAMI Global Expansion Dilemma: Where, When, and How
Mohit Srivastava; Ladislav TyllCaso IVEY-9B19M134-EDirección estratégica, Iniciativa emprendedoraGLAMI was launched in October 2013 in the Czech Republic as a fashion search engine with a focus on providing consumers with an accessible platform. It operated a neatly organized online fashion catalogue that consisted of combined products from fashion eDesde 8,20 €
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Mestska Nemocnice V Litomerice
Ribera, Jaume; Rosenmöller, MagdaCaso P-825-EServicios y operacionesDesde 8,20 €
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Telefonica Czech Republic: The Free Revolution (B)
Segarra, José Antonio; Valentí, AlbertCaso M-1307-EDirección estratégica, Innovación y cambio, MarketingPart B of the case describes what happened eight weeks after the launch of the new Free pricing plans: the decision made by Luis Malvido, CEO of Telefónica Czech Republic; the competition's reaction; the evolution of the market and consumers; new information on the auction, etc. It also presents Telefónica's initial results.Desde 5,74 €
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Telefonica Czech Republic: The FREE Revolution (A)
Segarra, José Antonio; Valentí, AlbertCaso M-1306-EDirección estratégica, Innovación y cambio, MarketingThe case describes the concerns facing an executive of the Moreno group of companies who is not a member of the owning family when a strategic plan he has presented to the owners is rejected. It also illustrates the role played by the owning family in the governance structure of a family firm.Desde 8,20 €
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Mejzlík Modellbau: Seeking Directions to Fly High
Mohit Srivastava; Ladislav TyllCaso IVEY-9B18M189-EDirección estratégica, Iniciativa emprendedoraSince its founding in 1989, Mejzlík Modellbau, a propeller manufacturing company based in the Czech Republic, had gained high visibility in the remote-controlled plane market. It had achieved a strong position by maintaining product quality and providingDesde 8,20 €
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Hilti (A): Fleet Management, Teaching Note
Casadesus-Masanell, Ramon; Rivkin, Jan W.Nota del Instructor HBS-719404-EThis teaching note accompanies the case Hilti (A): Fleet Management 718419. It provides guidelines for class discussion, as well as a board plan and transcripts of the associated videos, Hilti Fleet Management Video Supplements. The associated case explores the strategic decision-making process of premium power tools manufacturer Hilti in 1999, when the company was considering implementing a fleet management system in the construction industry. ...Desde 0,00 €
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Hilti Fleet Management (B): Towards a New Business Model
Casadesus-Masanell, Ramon; Gassmann, Oliver; Sauer, RomanCaso HBS-717465-EDirección estratégicaThe (B) case tackles the implementation and scaling process of fleet management over the years. Finally, the case explores current challenges facing the BMI.Desde 5,74 €
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Behavio Labs: Scaling Survey Software into a Global Product
Ladislav Tyll; Mohit SrivastavaCaso IVEY-9B20M066-EDirección estratégica, Iniciativa emprendedoraEstablished in 2014 by a group of five friends in the Czech Republic, Behavio Labs was a consumer behaviour analytics company that launched the popular product Minute. The Minute digital application accurately measured respondent views and expanded employee engagement to help companies make the right decisions when launching new products, or to improve employee working conditions. By 2018, Behavio Labs had achieved considerable success in the Cze...Desde 8,20 €
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Hilti Fleet Management (A) and (B), Teaching Note
Casadesus-Masanell, Ramon; Gassmann, Oliver; Sauer, RomanNota del Instructor HBS-717507-EDirección estratégicaThese notes are meant to accompany Hilti Fleet Management (A): Turning a Successful Business Model on Its Head (717-427) and Hilti Fleet Management (B): Towards a New Business Model (717-465). This case explores the introduction of fleet management in the construction industry by the premium power tools manufacturer Hilti in 2000. Following its customers' needs, Hilti moved from selling power tools to leasing them as a service. The introduction ...Desde 0,00 €