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Supplementary Case

Telefonica Czech Republic: The Free Revolution (B)

By Segarra, José Antonio / Valentí, Albert

Part B of the case describes what happened eight weeks after the launch of the new Free pricing plans: the decision made by Luis Malvido, CEO of Telefónica Czech Republic; the competition's reaction; the evolution of the market and consumers; new information on the auction, etc. It also presents Telefónica's initial results.

Collection: IESE (España)

Ref: M-1307-E

Format: PDF

Number of pages: 10

Publication Date: Sep 25, 2013

Language: English, Spanish

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Description

Year: 2012-2013

Geographic Setting: República Checa

Learning Objective

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Telefonica Czech Republic: The Free Revolution (B)

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Telefonica Czech Republic: The Free Revolution (B)

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Telefonica Czech Republic: The Free Revolution (B)

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