Mejzlík Modellbau: Seeking Directions to Fly High
Since its founding in 1989, Mejzlík Modellbau, a propeller manufacturing company based in the Czech Republic, had gained high visibility in the remote-controlled plane market. It had achieved a strong position by maintaining product quality and providing
Collection: Ivey Business School (Canada)
Ref: IVEY-9B18M189-E
Format: PDF
Number of pages: 9
Publication Date: Dec 20, 2018
Language: English
Review date: Dec 20, 2018
What material is included in this case:
Description
Since its founding in 1989, Mejzlík Modellbau, a propeller manufacturing company based in the Czech Republic, had gained high visibility in the remote-controlled plane market. It had achieved a strong position by maintaining product quality and providing
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Year: 2018
Geographic Setting: Czech Republic
Industry Setting: Manufacturing;
Learning Objective
The case study has been designed for graduate-level courses such as organic growth strategies, strategic management, and innovative business models. The case can also be used for undergraduate students to introduce the concept of organic growth for small-
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