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GLAMI Global Expansion Dilemma: Where, When, and How
Mohit Srivastava; Ladislav TyllCaso IVEY-9B19M134-EDirección estratégica, Iniciativa emprendedoraGLAMI was launched in October 2013 in the Czech Republic as a fashion search engine with a focus on providing consumers with an accessible platform. It operated a neatly organized online fashion catalogue that consisted of combined products from fashion eDesde 8,20 €
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Mestska Nemocnice V Litomerice
Ribera, Jaume; Rosenmöller, MagdaCaso P-825-EServicios y operacionesDesde 8,20 €
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Mejzlík Modellbau: Seeking Directions to Fly High
Mohit Srivastava; Ladislav TyllCaso IVEY-9B18M189-EDirección estratégica, Iniciativa emprendedoraSince its founding in 1989, Mejzlík Modellbau, a propeller manufacturing company based in the Czech Republic, had gained high visibility in the remote-controlled plane market. It had achieved a strong position by maintaining product quality and providingDesde 8,20 €
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Telefonica Czech Republic: The Free Revolution (B)
Segarra, José Antonio; Valentí, AlbertCaso M-1307-EDirección estratégica, Innovación y cambio, MarketingPart B of the case describes what happened eight weeks after the launch of the new Free pricing plans: the decision made by Luis Malvido, CEO of Telefónica Czech Republic; the competition's reaction; the evolution of the market and consumers; new information on the auction, etc. It also presents Telefónica's initial results.Desde 5,74 €
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Telefonica Czech Republic: The FREE Revolution (A)
Segarra, José Antonio; Valentí, AlbertCaso M-1306-EDirección estratégica, Innovación y cambio, MarketingThe case describes the concerns facing an executive of the Moreno group of companies who is not a member of the owning family when a strategic plan he has presented to the owners is rejected. It also illustrates the role played by the owning family in the governance structure of a family firm.Desde 8,20 €
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Behavio Labs: Scaling Survey Software into a Global Product
Ladislav Tyll; Mohit SrivastavaCaso IVEY-9B20M066-EDirección estratégica, Iniciativa emprendedoraEstablished in 2014 by a group of five friends in the Czech Republic, Behavio Labs was a consumer behaviour analytics company that launched the popular product Minute. The Minute digital application accurately measured respondent views and expanded employee engagement to help companies make the right decisions when launching new products, or to improve employee working conditions. By 2018, Behavio Labs had achieved considerable success in the Cze...Desde 8,20 €
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Bohemian Crowns: Ceskoslovenska Obchodni Banka (C)
Abdelal, Rawi; Beyersdorfer, Daniela; Damgaard Jensen, AneCaso HBS-708029-EEconomíaSupplements the (A) case. This case is available in only hard copy format (HBP does not have digital distribution rights to the content). As a result, a digital Educator Copy of the case is not available through this web site.Desde 5,74 €
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Bharti Airtel in Africa
Palepu, Krishna G.; Bijlani, TanyaCaso HBS-112096-EConocimiento y comunicaciónIn June 2010, Bharti Airtel, India's largest mobile services operator, acquired the African assets of Bahrain-based Zain Telecom for $10.7 billion-the largest ever cross-border deal in emerging markets. Bharti's executives envisioned that they would repliDesde 8,20 €
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Helena Divi ov
Ruback, Richard S.; Yudkoff, RoyceCaso HBS-220020-EIniciativa emprendedoraHelena Divi ov (MBA, 2016) decided to return home to the Czech Republic soon after graduation to be near her father who became seriously ill soon after she started HBS. She had considered leaving HBS immediately to help run his business. But her father, who grew up in the Czech Republic when travel and overseas educational opportunities were severely limited, would not allow her to abandon her studies. Instead, Divi ov 's husband, Pavel Divi...Desde 8,20 €
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SENS Foods: Scaling Up Sustainable Cricket Protein
Timea Križová, Ladislav Tyll, Mohit SrivastavaCaso IVEY-W34548-EDirección estratégicaThe founders of SENS Foods (SENS), a Czech sustainable-food small and medium-sized enterprise (SME), wanted to expand the business beyond their home market. SENS was operating in the rapidly growing alternative-protein market using products derived from edible crickets. Due to its increasing profitability and international expansion potential, SENS saw an opportunity to expand into one of more Nordic markets—Denmark, Norway, Sweden, and Finland. ...Desde 8,20 €