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Baltic Beverages Holding: Competing in a Globalizing World (A)
Alcacer, Juan; Molander, Rasmus; Mabud, RakeenCaso HBS-710430-EDirección estratégicaTo maximize their effectiveness, color cases should be printed in color. The Finnish brewer Hartwall and the Swedish brewer Pripps had to decide how to react to the rapidly changing European political, economic, and business environment in 1989-1990.Desde 8,20 €
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Baltic Beverages Holding: Competing in a Globalizing World (B)
Alcacer, Juan; Molander, Rasmus; Mabud, RakeenCaso HBS-710471-EDirección estratégicaTo maximize their effectiveness, color cases should be printed in color. In 1991, Hartwall and Pripps made the decision to found Baltic Beverages Holding (BBH) and invest in the former USSR by buying Estonia's biggest brewery, Saku.Desde 5,74 €